Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” It’s a way for organizations to further their role as a resource to their audience.

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B2B Marketing Traction

SEPTEMBER 30, 2010

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. Without a strategic social media plan or guidelines, the social media horse has already left the barn.

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Social Media Guidelines Media Social Networks 100

Industrial Marketing Today

MAY 21, 2010

If the subject of the blog post addresses those issues, the contact information can immediately connect them into the organization. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Another advantage of using social media is increasing your “likeability quotient.”

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Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Complex industrial sales require many face-to-face meetings with several stakeholders within the customer’s organization. Digital marketing, social media and the constant pressure to cut costs have radically changed this traditional industrial sales model. Leave your comments below.

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Social Media Social Marketing Media Planning 60

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. Social media can enable conversations and participation but the real value comes from what we do with those conversations.

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Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 22, 2010

[link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. argument, Jay. argument, Jay.

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Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 20, 2010

If you look at open source organizations they are great at doing this because they can take the approach you speak of. Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. RT @jaybaer: Are You Slow Enough to Succeed in Social Media?

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Social Media Media Webinar Metrics Marketing & Strategy 160