Oktopost
NOVEMBER 9, 2023
While it can be daunting to inject money into new strategies, it’s crucial that you approach paid media as an opportunity rather than a leap into the unknown. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans 1.
Parse.ly
JUNE 5, 2019
Watch Indu Chandrasekhar walk through WIRED’s evergreen content strategy on this webinar. Creating a successful evergreen content strategy relies on two things: first, finding the evergreen stories , and then second, doing something with them. Re-promote evergreen stories in your emails and newsletters.
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Convince & Convert
AUGUST 16, 2010
3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.
Convince & Convert
SEPTEMBER 22, 2010
Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. And, you need to start unifying your content strategy across all channels. It speaks further to a company needing a well-rounded online marketing strategy. Great post! Great post!
NuSpark Consulting
JUNE 1, 2018
Follow the proven formula for successful mid-funnel content creation by defining your audience through customer personas. Your media plan should not only target prospects based on their market segments, but also across the devices they use. How to Develop Effective Mid-Funnel Materials.
Convince & Convert
JULY 20, 2010
About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Easy – you listen!
Convince & Convert
MAY 13, 2010
Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Are You Slow Enough to Succeed in Social Media? Linkedin is for people you know. Im Jay Baer.
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