ANNUITAS

MARCH 4, 2020

Growth Marketing must evolve past optimizing individual tactics and become a discipline of orchestrating the entire marketing, sales and product ecosystem – driving and optimizing enterprise demand – and thus growth. Upper funnel focused. Tactician-level execution vs. executive-level vision.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

MARCH 18, 2019

A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step. Defining Sales and Marketing KPIs that drive actual business growth.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

ANNUITAS

JULY 30, 2015

This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Rome wasn’t built in a day and neither was a fully automated marketing engine.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

AUGUST 27, 2020

You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality. The information you collect should be the information that marketing and sales need to be able to qualify a lead. What Information to Collect.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

OCTOBER 27, 2023

Copilot is essentially an embedded generative AI prompt interface that is becoming available out of the box inside tools like Marketing Cloud, Sales Cloud, etc. At Dreamforce, we saw the first iteration of a more seamlessly integrated, prompt-based UI inside the Marketing Cloud via Einstein 1 Copilot. to help the customer along their journey.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. I began to try and apply this sort of thinking to marketing as well as sales.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

ANNUITAS

MAY 28, 2015

There is still a great divide between sales and marketing. Despite the silos, some organizations are able to meet their sales and marketing goals. Marketing should not work in a vacuum but in a collaborative working session involving sales and marketing. Will it be easy? Technology is part of that.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

MARCH 31, 2015

Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount. Little tasks add up and the bigger ones require consideration and multiple stakeholders (product management, PR, sales, support, etc.).

Tactics 100

Tactics Planning Demand Generation Lock-In 100

ANNUITAS

MARCH 20, 2014

RT @RHsays What does sales need from marketing? “Marketing is now the strategy arm that is leading, sales is following.” 3) why @marketo ? Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

FEBRUARY 19, 2015

Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. Marketo’s annual user conference, worth attending simply because some of the brightest stars in marketing automation innovation will be on hand, sharing best practices and charting the course for Marketo’s next move.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. Oh yeah, there were a ton of user sessions too.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

OCTOBER 26, 2018

In tandem with content that serves the buyer at every step, lead management works behind the scenes to place leads in the proper “bucket” and dictates how leads are handed off to sales. In Marketo, the platform I have the most experience in, this is your Revenue Cycle Modeler. Data Capture. channels, content offers, partners, etc.

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

ANNUITAS

MAY 19, 2015

Sadly, marketing enablement is not like sales enablement (annual sales meetings or quarterly sales training) in most organizations it is not a well-organized, company-funded or even a scheduled event. Take the initiative and commit to attend a webinar a month for your own skills development or start with a class a quarter.

Webinar Metrics 100

Webinar Metrics Class Marketo Demand Generation 100

ANNUITAS

JUNE 15, 2011

Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. Hasn’t sales always been about revenue and is this new obsession with it just marketing’s awakening to the fact that they should also be focused on measuring themselves by the revenue yard stick?

Paid Search Agency 100

Paid Search Agency Companies Generation Top of Funnel 100

ANNUITAS

APRIL 15, 2015

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. Sales is Getting On Board With Their Modern Buyers. It’s All About The Customer – And Marketing Must Respond.

Marketo 100

Marketo Marketing Automation Services Demand Generation Lead Scoring 100