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How Social Media Can Act as a Primary Sales Channel for Your Business

Adobe Experience Cloud Blog

To do so, you build a following within a Facebook group and establish yourself as a thought leader in your industry. Here is why chatbots on social platforms are so useful: They engage with the customer, so it’s almost as if you have a “merchandiser” or sales rep that can readily assist your customers at any time.

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The Hitchhiker’s Guide to Enterprise Ecosystems

Adobe Experience Cloud Blog

In fact, leading platforms, like Marketo, have taken notice and built ecosystems and programs to facilitate the discovery of complementary independent software vendors (ISVs) for their customers. The post The Hitchhiker’s Guide to Enterprise Ecosystems appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

Their Instagram account Wornwear shares ways that customers can upcycle and repair their merchandise. The post Your Customer Wants to Be the Hero appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Buying a cozy fleece now feels like an act of environmental activism.

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Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

Their Instagram account Wornwear shares ways that customers can upcycle and repair their merchandise. The post Your Customer Wants to Be the Hero appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Buying a cozy fleece now feels like an act of environmental activism.

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3 Highly Effective Ways to Tell Your Brand’s Story

Adobe Experience Cloud Blog

Nordstrom recently launched its newest retail store, Nordstrom Local, which offers hand-pressed juices, personal styling—and no physical merchandise. The post 3 Highly Effective Ways to Tell Your Brand’s Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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How Your Content Marketing Can Get an Extra Lift From Influencers

Adobe Experience Cloud Blog

Merchandise? How Your Content Marketing Can Get an Extra Lift From Influencers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Your Content Marketing Can Get an Extra Lift From Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Adobe Experience Cloud Blog

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. Merchandise our best content. Many sites are embracing the use of bold images and visuals to merchandise their content, including the new Facebook Timeline , LinkedIn Today, and Mashable.

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