ViewPoint
AUGUST 21, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Of course what I am thinking about are the functions of sales and marketing. No lead management system. No marketing automation system.
ViewPoint
OCTOBER 20, 2016
We generate, qualify and nurture leads using Account-Based Marketing processes. At the start of 2016, we were brought in to support a group of sales reps who did not make their numbers in 2015. Only 42% of marketing generated leads were accepted and worked in those same years. Their “reward”? Need proof?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
JANUARY 16, 2018
Sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and win bigger contracts. Her clients include IBM, GE, Microsoft, Wells Fargo, Staples and numerous mid-market firms. Her newest book, Agile Selling shows salespeople how to succeed in a constantly changing sales world.
Marketing Insider Group
DECEMBER 21, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?
ViewPoint
FEBRUARY 16, 2011
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. ” What would be the state of sales and marketing?
Marketing Insider Group
JUNE 2, 2010
The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects. To sales, they are a waste of time. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use.
ViewPoint
OCTOBER 7, 2017
According to Wikipedia, the Prevent Defense is a defensive alignment in American football that seeks to prevent the offense from completing a long pass or scoring a touchdown in a single play and seeks to run out the clock. Others in our industry content that 70% of the buyer’s journey is complete before sales needs to get involved.
Expert insights. Personalized for you.
120 
Let's personalize your content