Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. Sales cycles vary in length and can span hours, days, or even months. Far from it. Ignore them at your own peril.

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Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Lead Liaison

DECEMBER 3, 2015

You must create a dynamic website experience that is designed to encourage prospects to convert to customers and shorten sales cycles. Personalization of your website content is one of the best ways to do this. Begin personalizing your content to drive engagement today! The Benefits of Personalization.

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Personalization Top of Funnel Lead Liaison Content 48

Lead Liaison

APRIL 21, 2016

Personalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. As the world of online marketing has grown increasingly competitive, it is no longer enough to simply update your website with new content. The use of personalized content makes this possible.

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Lead Liaison Marketing Websites Personalization Top of Funnel 48

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. Today’s Marketer Must Be a Master of the Customer Experience. 1:1 Messaging.

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Personalization Marketing Websites Industry CMS Multi-Channel 48

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

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Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

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ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 10, 2011

When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives.

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Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 15, 2011

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ▼ February (8) Boost Sales 10% with an Investment in Sales Enable. Your Sales & Marketing Ready to Do Business with F. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?

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ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax.

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Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Content Marketing and the Forgotten Sales Professi.

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SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Your Sales & Marketing Ready to Do Business with F. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

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ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

As financial due diligence is a requirement, each marketing investment comes under more scrutiny for ROI measures, and understanding the true bottom-line impact of social media marketing becomes a requirement. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. But up-front purchase price isn’t everything.

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Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JULY 15, 2009

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Your Sales & Marketing Ready to Do Business with F. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?

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ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

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The ROI Guy

FEBRUARY 4, 2009

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Your Sales & Marketing Ready to Do Business with F. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?

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ROI Budget Programs Marketing Budget Work Management 40

Heinz Marketing

AUGUST 5, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Check out the previous quick start guide posts on content amplification and sales automation.

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Account Based Marketing ABM Marketing Automation Services De-duping 120

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Content Marketing and the Forgotten Sales Professi.

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ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

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Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle.

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Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Your Sales & Marketing Ready to Do Business with F. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?

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Work Management Marketing Management ROI Budget Programs 40

TrustRadius Marketing

SEPTEMBER 1, 2022

The software is often designed for marketers, salespeople, and customer support teams. Many CRMs have marketing features like email marketing automation or ad management. Other CRMs have features for sales teams like lead management. Not all the options in the list offer marketing, sales, and customer support tools.

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Enterprise Management Marketing Automation Services Work Management Marketing Management 98

6sense

MARCH 29, 2016

To take a deeper look at how Marketing Automation and Predictive Intelligence are changing B2B marketing check out our Making Account-Based Marketing Work webinar. . Marketing automation has transformed how B2B companies target buyers, run campaigns and measure marketing outcomes.

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Account Based Marketing Marketing Automation Services Marketing Automation Demand Generation 48

The ROI Guy

SEPTEMBER 4, 2007

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Your Sales & Marketing Ready to Do Business with F. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Your Sales & Marketing Ready to Do Business with F. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Vidyard

JANUARY 19, 2016

B2B marketers in almost every industry are getting their feet wet with account-based marketing. Depending on its capabilities, you may be able to reconfigure your CRM/marketing automation suite to perform some ABM tasks, like tracking account-level metrics and creating new opportunities. Website personalization.

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Account Based Marketing Work Management Marketing Management Marketing Automation Services 50

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Terminus

APRIL 13, 2022

Talk to your friends in sales; buyers typically make it deep into the sales cycle before they ever speak to a salesperson. That means your go-to-market strategy does some serious heavy lifting! Do you think it’s impossible to market to your buyers with that level of precision? How Do I Enhance My Account Data?

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Ideal Customer Profiles Intent Data Bombora Psychographics 26

Terminus

DECEMBER 9, 2020

Revenue teams have to adapt their marketing strategies in this post-covid world to stay ahead of their competition. Account-based marketing, once a buzzword and strategy for early adopters, is now a common approach to modern B2B marketing. That’s sort of a trick question – yes, but we won’t call it “ABM” anymore.

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Account Based Marketing ABM Marketing Budget Top of Funnel 55

The ROI Guy

DECEMBER 14, 2005

Projects in this category include supply chain management, human capital management, ERP, sales force and marketing automation and other business process automation projects. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

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ROI Work Management Marketing Management Budget Programs 40

Hubspot

SEPTEMBER 24, 2015

In essence, the act of doing so is what we call personalization or personalized marketing. And buyers are entering the sales cycle at a much later stage, already armed with information about a brand and its offering. Personalized Marketing to the Rescue. 1) Programmatic Marketing.

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Buyer's Journey Paid Content Personalization Trends 28

Convert

SEPTEMBER 8, 2021

Well then MVT can allow you to perform the equivalent of far more tests in almost the exact same time frame… What if we take that example from above and we allow each test to run for a full 30-day sales cycle to get an accurate measuring window? Pretty good, right!? H3] Taguchi. One quick thing though before we do that.

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Multivariate analysis Marketing Automation Services Tools A/B testing 52

The ROI Guy

JULY 22, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Your Sales & Marketing Ready to Do Business with F. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

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Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

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Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. With buyers suffering from information overload, how can a marketer break through the clutter and connect?

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Budget Programs Work Management Marketing Management Marketing Automation Services 40