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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Targeting opportunities. Easy to optimize. More control.

SEM 40
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Targeting opportunities. Easy to optimize. More control.

PPC 40
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The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign. Paid advertising marketer.

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Your competitors are doing SEO

Biznology

What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. In the past, the combined authority of each page of each site would be its Google PageRank. Different sites and different links have different authorities.

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Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

As executives (whether we’re CEOs or Chief Marketing Officers/CMOs), when it comes to technology, we often don’t know what we don’t know. We may not be marketing technologists experienced in search engine marketing or optimization (SEO/SEM). ” We Don’t Know What We Don’t Know About SEO.

PageRank 100
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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

RSS 100
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Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. It also provides some basic recommendations on improving the website from a marketing perspective.