online Marketing Related Topics 
Marketing Interactions
OCTOBER 8, 2020
Most marketers treat content like a tactic, not a product offering. What gives a solid content marketing strategy the props to be thought of as more of a product development workflow than a one-off campaign is that it doesn’t end. And marketers have the expertise to do so. Even more challenging is keeping track of it.
Marketing Interactions
AUGUST 1, 2021
I just read a recommendation that B2B organizations should allocate 46% of budget to brand marketing and 54% to demand gen. The reasoning is based on an estimation that at any given time, only 5% to 10% of customers are in-market for a category. But I see others breaking the marketing spectrum down like this: Brand – awareness.
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Marketing Interactions
APRIL 21, 2017
What he said can be paraphrased as: If there is no buzz about your company online, I won’t consider your product as a viable choice. However, he was adamant that the last straw would be if he couldn’t find people talking about the product/solution online. B2B Buyers Will Change if Marketers Don’t. For three years in a row.
Marketing Interactions
FEBRUARY 20, 2022
In B2B marketing and sales, we talk a lot about our buyers’ pain or need. Pretty soon, you notice display ads from a vendor you slightly remember from your search activity—as if they’re stalking you wherever you go online. In the middle of fast-moving change, marketers (and sellers) need to be the voice of reason and meaning.
Marketing Interactions
AUGUST 15, 2022
One of the first things marketers and sellers must understand to connect with and influence buyers is the objective. For Product leaders it may mean speeding up release cycles to get new features/versions in market faster. Yes, there’s a ton of information available online. Why ETAs Don’t Replace Buyer Personas.
Marketing Interactions
JULY 31, 2022
As buyers have become more self-reliant, it feels like marketers are reaching too far toward giving buyers what they think they want and, in their quest to engage them, foregoing strategy. Marketers have no control over the buyer’s journey. 3: Marketers have no control over the B2B buying journey. They “feel” true.
Marketing Interactions
OCTOBER 8, 2020
One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. They spend the remainder of their time doing research online, meeting with the buying group, and conducting research offline (talking to peers and others).
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