Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” We love this example from the Content Marketing Institute. For example, we’d look for a topic related to marketing automation since that’s what we do at Act-On.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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FEBRUARY 26, 2024

The following (relatively) jargon-free explanations of the most common digital advertising terms will help you navigate the world of online advertising. Account-based advertising is a tactic used in account-based marketing. How to Find a Better Marketing Automation Solution Stop dreading your software. What is A/B Testing?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

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SMS Advertising Mediums Work Management Marketing Management 187

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SEPTEMBER 24, 2023

Especially if you’re looking to build connections and have conversations with your fellow B2B marketers. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

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Linkedin Paid Search Agency Work Management Peer-to-peer 130

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SEPTEMBER 28, 2023

Marketers are creative, constantly looking for new ways to reach their target market and get results. But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up. How Small Marketing Teams Can Drive Engagement at Scale Superfans.

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Paid Search Agency Work Management Marketing Automation Services Planning 200