LeadSloth
OCTOBER 15, 2010
At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Marketo University. Global Marketo Roll-Out.
LeadSloth
DECEMBER 14, 2010
Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. Both of those are independent from Marketo, and done in my own time.
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LeadSloth
MAY 16, 2009
This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH). June 8th I will officially start as a full-time consultant.
LeadSloth
OCTOBER 4, 2009
Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. The Marketing Automation Vendors. Marketo (booth 6). Lead Management.
LeadSloth
AUGUST 26, 2010
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.
LeadSloth
AUGUST 17, 2009
Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). They explain that sales & marketing need to jointly create a definition of a qualified lead. Heck, why not nurture customers too? Read them both!
LeadSloth
SEPTEMBER 30, 2010
The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. They realize the marketing automation can only go so far, and that a human interpretation of the lead’s profile and email & web activity will uncover additional insights. Marketing Automation User Conferences.
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