marketing-qualified-lead Process Related Topics 
Digital B2B Marketing
AUGUST 20, 2013
You have a lead generation program. A marketing automation program. Even though reporting shows you are becoming a better marketer, it doesn’t show how marketing, overall, is progressively improving your company’s position. Since you are in B2B marketing, you probably want them to register.
Digital B2B Marketing
APRIL 2, 2013
The buying process may take 12 to 18 months. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though. Beyond cold, these leads may frozen solid.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
NOVEMBER 19, 2013
Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. However, sales cycles are long.
Digital B2B Marketing
DECEMBER 2, 2013
You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. The content you should use depends on how the lead generation program is structured. Select Your Content Carefully.
Digital B2B Marketing
MAY 17, 2011
Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change. Can your marketing compete with my passion? Inbound Marketing.
Digital B2B Marketing
APRIL 11, 2012
In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. But is this really perfect sales and marketing alignment? But is this really perfect sales and marketing alignment? He also points out that sales and marketing both contribute through the entire funnel.
Digital B2B Marketing
JUNE 7, 2012
Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. Marketing Program and Concept Acronyms DM : Direct Mail DDM : Dimensional Direct Mail.
Expert insights. Personalized for you.
100 
Let's personalize your content