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Social Media: The Journey Begins With You

Marketing Insider Group

This strategy should include a mix of tactics that will provide support to the campaign. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. The next step is building your social media strategy while leveraging the findings of your monitoring program.

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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

And YouTube content growth is actually accelerating to 35 hours of new content added every minute. Mary also states that consumers want all products to be like a game experience and asks if your company is keeping up. Media: Streaming video is up to 37% of Internet traffic during peak TV viewing hours.

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4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Adobe Experience Cloud Blog

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Check out my 5 minute video on making the best use of LinkedIn Company Pages- Products and Services tab.

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4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Adobe Experience Cloud Blog

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Check out my 5 minute video on making the best use of LinkedIn Company Pages- Products and Services tab.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives.

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Best Practices for Google Ads B2B Targeting

Navigate the Channel

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. The search ad is the most common type of Google Ads ad, which pops up for searches related to an advertiser’s products or service. The catch is that you need to know how to do it right or you risk losing time and money.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing.