prospect 
ViewPoint
MAY 30, 2012
Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012.
B2B Marketing Analytics
JUNE 28, 2020
provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel. Some of the key questions from the marketing leaders that are answered through this framework include: How many engagements it takes to generate MQLs that are accepted by SDRs?
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Vidyard
DECEMBER 12, 2013
Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. What’s the Ideal Content Mix?
B2B Marketing Analytics
JUNE 28, 2020
provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel. Some of the key questions from the marketing leaders that are answered through this framework include: How many engagements it takes to generate MQLs that are accepted by SDRs?
B2B Marketing Analytics
JUNE 28, 2020
provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel. Some of the key questions from the marketing leaders that are answered through this framework include: How many engagements it takes to generate MQLs that are accepted by SDRs?
Adobe Experience Cloud Blog
AUGUST 12, 2011
Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees. Just because you have posted information about a virtual event on your website does not mean a wave of prospects will suddenly flood your registration page.
MLT Creative
AUGUST 1, 2011
But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. It opened my eyes to how social media fits into the marketing mix. Social media for the purpose of marketing your business isn’t about frivolous chit-chat. Test and make adjustments based on your results. That’s how I started.
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