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How GE Digital Increased Accuracy on Marketing Influence Reporting by 195%

LeanData

Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.

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Introducing Seed Nurturing

Adobe Experience Cloud Blog

It comes down to is this: prospects are educating themselves long before you actually identify them by landing on your corporate Web site as anonymous visitors, and researching your products and services through third-party resources, word-of-mouth recommendations, and social media sites.

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No One Wants Buzzwords: Wise Words from Tara Robertson

Vidyard

As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. Here’s what that email looked like: How does Uberflip use webinars for lead generation? How did you learn from this experience?

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

In addition to greater process efficiency, a single source of data truth shared by marketing and sales also allows the marketing team to invest resources more wisely. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Additional Resources.

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5 Ways to Speed Up Your Content Editorial Process

Adobe Experience Cloud Blog

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. This doesn’t mean that one team member can’t be used for more than one role; it just depends on your budget and resources. An infographic.

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Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

Adobe Experience Cloud Blog

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into.

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The Importance of Thriving, Learning and Experimenting in Your Career

Full Circle Insights

I was really into a cutout style invitation for a webinar series I was running at Oracle. What advice would you give to other marketers to thrive and avoid burnout? There is no shortage of new marketing tools to learn. I advise learning from colleagues and friends or perhaps at a conference or in a webinar. White Papers.