ANNUITAS

MAY 13, 2020

Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend? A Nielsen blog post notes : Marketers in every industry have one common goal: Prove that marketing efforts help drive more revenue… . Assessing the Impact of Demand Marketing.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

OCTOBER 4, 2016

B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Resources Are Key-.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

NOVEMBER 22, 2023

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. ANNUITAS can cite very few organizations at this level of go-to-market maturity.) This is a smart move for Drift.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

ANNUITAS

AUGUST 27, 2020

You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality. But Progressive Profiling is not a technology function, it is a structured element of Strategic Demand Marketing. What Information to Collect.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. four years in a row.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

ANNUITAS

OCTOBER 30, 2014

A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. Interesting statistic.

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

ANNUITAS

MAY 5, 2020

It’s no big surprise, marketing is expected to do more today than ever before. No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. What marketing automation platform is currently in place, and how well is it working?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

MAY 28, 2015

There is still a great divide between sales and marketing. Despite the silos, some organizations are able to meet their sales and marketing goals. Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. Technology is a factor in the great divide. Will it be easy?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

FEBRUARY 27, 2014

Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. A Demand Strategy does not start with a marketing technology solution. So if you’re making an investment in marketing automation, be sure you take the time to build a strategy with a clearly-defined process first.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. RT @RHsays What does sales need from marketing? Why the marketing tech explosion?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. One more quick thing.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

MARCH 31, 2015

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Why is it that over 3,000 marketers will flock to Vegas to attend this event?

Tactics 100

Tactics Planning Demand Generation Lock-In 100

ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

APRIL 8, 2014

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Data touches everything that we do as marketers, especially now as the marketing technology stack has grown so large, so quickly and we have more data than we know what to do with.

Marketo 100

Marketo Demand Generation Buying Cycle Lead Scoring 100

ANNUITAS

OCTOBER 26, 2018

The buyer’s journey is no longer linear, so your marketing programs need to be able to change with the customer’s needs. Lead Management Strategy. In tandem with content that serves the buyer at every step, lead management works behind the scenes to place leads in the proper “bucket” and dictates how leads are handed off to sales.

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

ANNUITAS

JUNE 15, 2011

In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage. Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. This includes marketing, sales, customer support, product development, IT etc. Marketing Enables.

Paid Search Agency 100

Paid Search Agency Companies Generation Top of Funnel 100

ANNUITAS

APRIL 15, 2015

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. It’s All About The Customer – And Marketing Must Respond. Increasing digital engagement.

Marketo 100

Marketo Marketing Automation Services Demand Generation Lead Scoring 100