Webbiquity

JANUARY 19, 2016

Top executives: social media marketing is for thee, but not for me. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. But social media marketing spending will rise anyway. V3B Blog ). V3B Blog ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Standard

JANUARY 11, 2016

Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform. As for McDonald’s geofilter initiative, this marketing tactic was successful because—well, wouldn’t you have fun with raining french fries?

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. About Digilant.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Content Standard

AUGUST 6, 2015

As I shared in my recent keynote at the Content Rising Summit , consumers are flocking to services like Netflix, which just announced that it has surpassed 65 million paid subscribers, where they can opt-out of ads. Even ad-centric stalwarts YouTube and Hulu have changed their tune. Why does this create tectonic stress in marketing?

Paid Content 40

Paid Content Creativity Advertisements Advertising 40

Content Standard

DECEMBER 8, 2016

According to a report from Magisto , Millennials at small- to medium-sized businesses are far outpacing their baby boomer counterparts when it comes to embracing digital content strategy. Millennials in the workplace spend 58 percent of their marketing budgets on digital media, Magisto found, whereas baby boomers spend only 14 percent.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. With any of these content strategies, remember that the starting point would be to find what your target audience is interested in, and what are their content consumption channels & devices of preference. Strategy 1: Video Marketing.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

AUGUST 24, 2010

In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Marketing Takeaway. Free Download: Marketing Data: 50+ Marketing Charts and Graphs.

Cable 28

Cable Television marketing Mobile Advertising Marketing Budget 28

Hubspot

AUGUST 30, 2011

Fantasy: Television ads continue to be one of the most effective forms of advertising. TiVo, DVRs, Hulu, YouTube & thousands of cable/satellite networks have fragmented TV audiences. Marketing Budget. Fantasy: Most companies are increasing their investments in traditional, outbound marketing programs.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

AUGUST 3, 2021

Launched in 2008, Hulu is the only service that offers access to every major U.S. These platforms are known as Over The Top (OTT) streaming platforms, which means they run on connected TVs (CTVs) such as smart TVs and gaming consoles, as well as on devices like desktops, laptops or mobile phones. What Is Hulu? broadcast network.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. Branding Best Practice: Own Your Rebrand. 1) Southwest Airlines.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Single Grain

JULY 19, 2019

YouTube has 1.9 billion by 2020 : Further, 73% of small businesses are investing in social media marketing with nearly all (95%) planning on increasing their marketing budgets in 2019. Starbucks played smart and knew exactly how to trigger its social-media savvy audience and wasted no time in implementing their strategy.

Social Media 106

Social Media Media Top of Funnel Banners 106

Heinz Marketing

JANUARY 18, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring in this series some of the best and brightest minds in B2B sales and marketing. We’re going to talk mostly about B2B sales and marketing.

Top of Funnel 120

Top of Funnel Work Management Marketing Budget Startups 120

Webbiquity

FEBRUARY 10, 2015

Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 54% of B2B marketers said they have generated leads from social media. ( 58% of marketers indicate that their social media efforts have generated leads. 5 Digital Marketing Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Adobe Experience Cloud Blog

MAY 28, 2013

Author: Robin Bordoli What can the creator of the first department store, an epic fantasy television series and a former hedge fund manager teach us about modern marketing ? ” With the mainstream adoption of trackable display and performance advertising, this quote is increasingly untrue for digital marketers.

Amazon 48

Amazon Television marketing Work Management Lock-In 48

Single Grain

DECEMBER 27, 2019

BBC and Google both released their own services in 2019, leading to a minor fall-out as BBC pulled their services from Google. Audio streaming services: Radio.com. Be concise and sum up key points for your listeners, because it's not that easy to rewind a podcast episode (particularly with smart speakers). Buzzsprout.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Online Marketing Institute

NOVEMBER 2, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Businesses are mostly using it to develop thought leadership and customer service.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

FEBRUARY 3, 2013

For inbound marketers, this means watching loads of 30-second commercials and wondering if all the advertisers' money was well spent. Needless to say, this week's round-up is focused on Super Bowl-themed marketing. Super Bowl Social Media Marketing: A Detailed History, From Social Media Today. Ready to get started?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times).

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Single Grain

SEPTEMBER 12, 2019

Marketing can drive even the most hardened entrepreneur up the wall. Branding, speaking your audience’s language, choosing appropriate platforms for your product, and figuring out which marketing strategies are most effective for your target market can be a real challenge. What Is Influencer Marketing? Why YouTube?

Paid Content 101

Paid Content Marketing Budget Branding Brand Identity 101

Leadspace

DECEMBER 31, 2018

2019 is upon us — so if you haven’t planned your content marketing budget, drop everything right now, and do that! This piece was composed to help you steer clear of 6 content marketing pitfalls you should absolutely avoid, outside of not having your budget planned. What is a “documented content strategy” you ask?

Demand Generation Agencies 72

Demand Generation Agencies Lead Ranking Work Management B2B Marketing 72

Full Circle Insights

NOVEMBER 25, 2020

Over half of Google crawls are now primarily on a brand’s mobile pages, so mobile-first indexing means that marketers must present considered mobile-forward strategies.”. Video streaming also is advantageous to marketers as it is free and easy to create.”. Marketers: Keep Calm and Follow the Data in the Pandemic.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today, the focus on measurement need also apply to a marketer''s content creation approach.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

FEBRUARY 9, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Transcription services from our friends at Speechpad.com. All of those commercials are going to live on YouTube forever anyway. Social Pros Transcript For Your Reading Enjoyment.

Paid Content 115

Paid Content Paid Search Agency Paid Social Agency Companies 115

Convince & Convert

FEBRUARY 9, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Transcription services from our friends at Speechpad.com. All of those commercials are going to live on YouTube forever anyway. Social Pros Transcript For Your Reading Enjoyment.

Paid Content 112

Paid Content Paid Search Agency Paid Social Agency Companies 112