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How to Optimize Your Marketing Budget with Fractional Professionals

ClearVoice

Six out of 10 — that’s the number of marketers who say their marketing budget is being scrutinized somewhat more or much more now compared to previous years. With all eyes on getting the best bang for their buck, many companies are now looking at fractional hiring as the way to go. Not too shabby, ehh ?!

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety. Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2.

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How We’re Different than HubSpot

BenchmarkONE

There’s a lot to like about HubSpot , and you’ll probably see their name again and again when you’re researching marketing software for your business. But that being said, they’re definitely not the only marketing automation solution out there that you should be considering. So how do we compare to HubSpot on price?

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How to Create a Sales Plan: The Ultimate Guide

Hubspot

It’s like a traditional business plan but focuses specifically on your sales strategy. Strategies and tactics. Pricing and promotions. Market conditions. What do your best customers look like? For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of SEO. Easy to optimize.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of SEO. Easy to optimize.

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Differentiated Marketing for Professional Services

Hinge Marketing

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. They choose a strategy that combines elements of both approaches. They choose a strategy that combines elements of both approaches.