B2B Marketing Exchange

NOVEMBER 8, 2023

We’re currently building out the agenda for the 202 4 B2B Marketing Exchange , and we are packing it to the brim with three full days of sessions, workshops and networking opportunities for bold B2B marketers looking to innovate, adapt , and diversify their marketing mix. Get a closer look at the agenda here.

CMO 52

CMO Case Study Case Studies Network Marketing 52

ClearVoice

FEBRUARY 4, 2021

If you watch Ryan’s World at Build-a-Bear Workshop , you can see the excitement in Ryan’s eyes as he customizes a new bear. For your basic bear, prices start at $15 to $25, and that’s before you’ve added any customized accessories. Are all these workshops playing off the same psychology produced by the IKEA Effect?

Effectiveness 145

Effectiveness Fulfillment Pricing Price 145

Vision Edge Marketing

MARCH 29, 2022

We cover this topic in more depth than fits into this blog, in our Pipeline Engineering for Marketing and Sales Alignment Workshop. . Take the total number of Qualified Leads (in units – since Marketing does not typically control the final price of the closed deal) divided by the Actual Closed Sales (in units) in a given time-period. .

Lead Ranking 196

Lead Ranking Sales Qualified Leads Lead Scoring Business 196

Webbiquity

FEBRUARY 15, 2022

Your GTM strategy reflects how you position and differentiate your company, determine pricing and channels, capture the buying journey, launch products, and engage with customers and influence and motivate them to buy your solutions. In her blog posts, workshops and books , she shares best-practices for each of these strategies.

Demand Generation Agencies 295

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 295

Marketing Insider Group

MAY 31, 2023

Image Source: Price Spider When you map the customer journey according to each stage, you can create a tailored content experience that nurtures customers and leads them closer to conversion. And if you need a little extra help, SuiteCX also offers training, coaching, workshops, and CX consulting services to ensure you succeed!

Enterprise Management 258

Enterprise Management B2B Marketing Tools Marketing Management 258

ConvertKit

JANUARY 22, 2021

Erin Flynn moves from workshops to a signature course. Haines set the full price for his course at $199, which allowed him to offer a 50% discount during launch without going below his target price of $99. Like Nicholls, Awais’ program was a coaching program featuring live workshops. Jump ahead. Image via Samar Owais.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

MKT1

APRIL 6, 2023

Here are some obvious signs your product and GTM teams are not aligned with your GTM motion: You’re following the playbook of your favorite fast-growing startup, but your company has a different GTM motion, audience, price point, etc. Sales cycles: Should sales cycle and price determine my GTM motion? and is at a different stage.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Lead Ranking 105

Unbounce

MAY 8, 2019

Andrew Miller of Workshop Digital puts it this way: If you’re not converting traffic into leads, then you’re just spending more and more money and you’re not getting better and better results. You’re not getting that compounding effect that landing pages provide.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

B2B Marketing Exchange

JANUARY 19, 2023

Register by 1/20 for these added perks: Invite to the Killer Content Awards Ceremony free with your pass; Last Chance Savings of $200 (prices go up on 1/21); and First dibs on limited-sitting sessions and workshops (with All-Access Pass).

Ad Exchange 52

Ad Exchange Lock-In B2B Pricing 52

B2B Marketing Exchange

JANUARY 12, 2024

Engage in continuous learning through workshops, webinars, and industry conferences. Tickets are currently being offered at a $300 discount off the standard prices. Embrace Continuous Learning In the dynamic world of B2B marketing, staying abreast of the latest trends, tools, and technologies is non-negotiable.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Optinmonster

JANUARY 19, 2023

Paid memberships may charge a recurring subscription or a one-time fee, and you can also have different levels of membership for different prices. Price point: High, medium, or low ticket? Pick a membership model and pricing plan that align with the purpose of your membership. Your membership can be free or paid.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

ViewPoint

APRIL 19, 2017

Morning sessions set-up workshops in the afternoon. Elements of becoming a trusted advisor: Value (you are not selling your company or a price, you are selling what needs to be done and how); Care; Proactive in approach; Accountable (you sold it you own it); Insight driven; Future oriented; Strategic.”. What should they change?”.

Conference 149

Conference PointClear Cold Calling Work Management 149

Marketing Insider Group

SEPTEMBER 15, 2020

For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. Capital One transformed many branches across major cities into coffee shops with coworking spaces, workshops, and educational/coaching centers. This strategy is particularly smart for B2B.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Hubspot

MAY 17, 2015

By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful. The workshop is the perfect catalyst to get everybody on the same page,” Sheridan said. The Agency Advantage of Running a Workshop.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Zoominfo

JUNE 12, 2019

Mark has written two highly regarded books including, High-Profit Selling: Win the Sale Without Compromising on Price and High-Profit Prospecting. Through his platform, Mark hosts workshops, seminars and educational events that focus on prospecting, maximizing price, sales leadership, and motivation.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Unbounce

MAY 28, 2020

As it stands, sophisticated and aggressive PPC marketers will eventually hit the ceiling price for a click, forcing them to find operational efficiencies and higher conversion rates to improve their margins. Everybody else is most likely paying too much to acquire customers.

Cost per Lead 133

Cost per Lead Allocation Cost Per Click PPC 133

Sana Commerce

FEBRUARY 6, 2024

Increase returning orders and sales volume when buyers are reminded of promotions or offered exclusive customer-specific pricing. Event promotion: For B2B e-commerce companies hosting webinars, workshops, or industry events, an ERP integration with MailChimp can promote these events to specific buyers.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Optinmonster

OCTOBER 31, 2023

” “Unparalleled Service, Unbeatable Prices: Shop Now!” ” LinkedIn Ad Headline Examples: “Elevate Your Career: Exclusive Workshops Inside!” ” “New Arrivals: Fall in Love with Our Autumn Collection” “Exclusive Member Deals Await: Sign Up Now!” ” “Hurry!

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Buffer

DECEMBER 12, 2022

I partnered with organizations aligned with my target audience, like iFundWomen and Female Founder Collective , and offered to do free workshops for their members. I shared my entire PR pitching framework during these workshops, and then would have hours-long Q&A sessions where I would stay on and review people’s pitches for free.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Buffer

MAY 31, 2022

I also said yes when clients reached out asking if I could offer multiple coaches or concurrent workshops, services I hadn’t previously offered. And revenue was flowing, though I was sloppy about pricing and often charged too little. For one client, it might be a company-wide culture analysis and targeted workshops.

Business 81

Business Thought Leadership Small Business Marketing Lead Ranking 81

MKT1

AUGUST 7, 2023

Workshop this week on web conversion (how timely!) What: If you want to dive into all things web conversion, I’m teaching the 3rd run of my 2-day workshop on Increasing Web Conversion. I’ll discuss improving your homepage, pricing page, and conversion flows. It’s interactive, actionable, and full of examples.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Litmus

JUNE 15, 2022

And for a limited time, save $50 with early-bird pricing on Litmus Live Max and Litmus Certified tickets (ends June 30th at 8pm ET!). Back by popular demand 2022, we’ve brought back Litmus Certified: hands-on workshops to elevate your email marketing skillset using Litmus—whether you’re a designer, developer, or marketer.

Peer-to-peer 74

Peer-to-peer Thought Leadership Marketing Management Demand 74

Sprout Social

SEPTEMBER 2, 2022

Price (at the time of writing): $24.99. Price (at the time of writing): Free with trial, then $49/month. Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Price (at the time of writing): $97. Google Digital Garage free webinars, workshops and live trainings.

Social Media 113

Social Media Training Course Resources 113

Tomorrow People

AUGUST 21, 2012

Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Would you like to improve your inbound marketing skills at a hands-on workshop taught by some of the world’s leading experts ? Tickets: On sale now at the special Tomorrow People rate of £135.

Conference 120

Conference Marketing & Strategy Inbound Marketing Landing Pages 120

Sana Commerce

JANUARY 9, 2024

The challenge lay in providing clear product information and catering to diverse needs, particularly concerning pricing variations and specialized product requirements. This included handling pricing variations and addressing specialized product requirements. Join us for our workshop on boosting B2B web store adoption rates.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

ClearVoice

NOVEMBER 2, 2018

Cost: Prices vary for a range of passes, workshops, and boot camps. Price: $985 Conference Pass; $500 Workshop Pass. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Price: Early Bird Rates available through Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Litmus

JUNE 24, 2022

Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. Plus for a limited time, save $50 with early-bird pricing on Litmus Certified tickets—ends June 30th at 8pm ET! Now’s your chance! Ready to get Litmus Certified?

Peer-to-peer 103

Peer-to-peer Case Study Case Studies FAQ 103

BenchmarkONE

FEBRUARY 26, 2020

So how do we compare to HubSpot on price? To that end, we offer onboarding and support without the hefty price tag that you’ll find for the same features through HubSpot. What’s more, we also hold regular customer success workshops that are totally free to attend. In need of a CMS? We Offer Accessible Support.

Hubspot 77

Hubspot Marketing Automation Services Marketing Budget Budget Programs 77

Lead Liaison

AUGUST 17, 2022

Pricing is straightforward, however features like leaderboards, access to VIP support, duplicating games and some customization features all come at an additional cost that must be negotiated under their Premium Plan. Mentimeter.

Ad brokers 62

Ad brokers Companies Lead Liaison Lead Capture 62

Optinmonster

FEBRUARY 11, 2024

A/b test different pricing models (e.g., Host Webinars and Online Workshops Hosting educational webinars, podcasts and workshops can establish your brand as an authority in your niche, attract a targeted audience, and generate leads. Identify topics of interest to your target audience.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Contently

JULY 15, 2019

Brand communications create enduring memory structures that increase the base level of demand and reduce price sensitivity,” Binet said in the report. But things are changing—marketers are beginning to adopt an integrated model. “Sales activation triggers these memories and converts them efficiently into immediate sales.”

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

Oktopost

JULY 30, 2020

Webinars are lectures, presentations, seminars, or workshops hosted online using digital means. Price: starts at $499 / year.*. *If Price: 14 day free trial then starts at $49 / month for monthly pricing. Price: free trial is available then starts at $30 / month for monthly pricing. What are webinars?

Webinar Metrics 99

Webinar Metrics Enterprise Management Marketing Management Budget Programs 99

AccuData

APRIL 25, 2021

You have found Academically Admitted, now you know that you could buy essay online at a discount price. One of these ways is through writing workshops. And you can purchase cheap essay online too. possibly even cheaper than a used book! So now you’ve got the potential to live your social life again, right?

Paper 40

Paper Copywriting Buy Purchase 40

Heinz Marketing

JUNE 21, 2023

This could involve customizing your offerings, providing flexible pricing, or offering exclusive services based on your customer’s unique needs. Bolster this strategy with informative webinars or workshops, helping your customers delve deeper into your services, industry trends, and skills that could benefit them.

B2B Marketing 88

B2B Marketing B2B Advertising Agencies Paid Search Agency 88

Mereo

JANUARY 26, 2022

On January 12, the Labor Department announced that the Consumer Price Index rose by 7% in 2021 — the steepest increase since 1982! Even worse, the Labor Department said on January 13 that its Producer Price Index, which measures inflation at the wholesale level before it reaches consumers, surged 9.7% in the last 12 months alone.

Lead Scoring 41

Lead Scoring Lead Ranking Marketing Management Pricing 41

Hubspot

JANUARY 9, 2018

Pricing and promotions. In the very beginning, when your product was in its infancy and your prices were low, you may have found success selling to startups. Now that the product is far more robust and you’ve raised the price, mid-market companies are likely a better fit. Run three-day referral techniques workshop.

Marketing Budget Creation 101

Marketing Budget Creation Planning Enterprise Management Marketing Budget 101

Outgrow

APRIL 8, 2024

They share their feedback on various aspects of the event such as the quality of the speakers, workshops, food, and more. You can take a look at Outgrow’s price testing survey for example. Here the attendees are requested to share their feedback regarding the event they attended.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52