ViewPoint

article thumbnail

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. BtoB Magazine Website: www.btobonline.com. ” Convergence: Technology, CRM & Social Media.

article thumbnail

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. BtoB Magazine Website: www.btobonline.com. ” Convergence: Technology, CRM & Social Media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Christopher is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine. He can be reached at chris@hosfordgroup.com.'

article thumbnail

PowerViews with Nick Stein: The Role of Games in the Sales Office

ViewPoint

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC television. Twitter: @stein_nick. Here are some highlights from our discussion, which can be viewed in its entirety below. Stay Tuned. By Dan McDade.'

article thumbnail

Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Click to start video at this point —Are you a sales rep in the high-tech industry?

article thumbnail

PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

ViewPoint

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Ginger on Twitter: @customeralchemy. 1to1 Media Website: www.1to1media.com.

article thumbnail

PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

ViewPoint

Linda is the author of ten books on sales and sales management, and she has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and the Conference Board magazine. Richardson on Twitter: @RichardsonSales. The New Selling Landscape Calls for a New Sales Map.

Demand 120