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The Best Content Marketing of May: Brands, Take Note

Contently

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts.

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The First (Almost) Clickable Direct Mail

The Point

USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite. The key can be used in conjunction with direct mail, brochures (for example, as a trade show handout), or magazine inserts. Each key is coded to enable precise campaign tracking.

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Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

In 1999, it was named "Product of the Century" by Fortune Magazine. Rather, in 1947, a man named Hilary Fisher Page who worked at a London-based company called Kiddicraft sent over drawings and samples of his interlocking blocks idea. According to Lego's website , there are 86 Lego bricks for every single person on the planet.

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The 21 Best Content Curation Tools

Webbiquity

Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Create and source user-generated content fast with simultaneous collaboration.

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Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. Visit this microsite to learn how some institutions are transforming their campuses with wireless solutions. Wireless Technologies for the Campus Enterprise. Newsletters. Contact Us.

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