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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

P2P 94
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The Ultimate Guide to Nonprofit Fundraising

Hubspot

It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort. Nonprofit fundraising is exciting. It can even seem scary.

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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

As marketers, we are typically driven by our corporate goals and brand strategy and yet, many organizations still struggle to maximize team performance. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. Outside-in approach. Let marketing be the glue, not the barrier.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). The collection, organization, and interpretation of information enabling a business to acquire, develop, and retain clients. Basically, understanding the motivations, moods, desires that motivate a buyer’s actions.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). The collection, organization, and interpretation of information enabling a business to acquire, develop, and retain clients. Basically, understanding the motivations, moods, desires that motivate a buyer’s actions.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). The collection, organization, and interpretation of information enabling a business to acquire, develop, and retain clients. Basically, understanding the motivations, moods, desires that motivate a buyer’s actions.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). The collection, organization, and interpretation of information enabling a business to acquire, develop, and retain clients. Basically, understanding the motivations, moods, desires that motivate a buyer’s actions.

P2P 40