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Consumers want to buy from the ‘right brand’

Martech

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. The report is based on a survey of 4,000 consumers in the U.S.,

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Why it’s time to rethink your feedback emails and how to do it right

Martech

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Lead segmentation is a digital marketing strategy that involves sorting your leads into groups with similar characteristics, needs, or interests. Plus, you’ll know which products to market to which customers.

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Digital experience platforms: 4 building blocks to success

Martech

We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. Build loyalty and recognition. Why bother?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

But when it comes to implementing a complete marketing program, including digital, retainer contracts are the way to go. Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Content Marketing. source ).

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9 Tips to Help Your Small Business Stand Out In Customer Service

BenchmarkONE

One survey conducted found that 68% of customers claim they are willing to spend more with businesses where they have experienced a positive service interaction. Make sure your customers have a way to share their opinions about your business. In a best-case scenario, you can increase customer loyalty and generate referrals.