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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Social media. Image credit: Teemu Paananen on Unsplash. Weave Your Brand into Your Event. Stand Together for a Worthy Cause. Online forums.

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What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

It is often a strong indicator of customer loyalty and satisfaction, as well as the effectiveness of a company’s customer retention strategies and trust in a brand or business. A higher RPR means solid customer loyalty—indicating that customers are satisfied with their previous experiences and products. Why Does RPR Matter?

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators. Far from it, actually.

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4 Ways to Revamp Your Marketing Strategy and Increase Sales

Navigate the Channel

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. Having a plan for customer feedback can help improve customer loyalty and increase sales.

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Everything You Need to Know About Brand Management

Hubspot

Brand management is the process of managing your brand reputation and improving your audience’s perception of your brand in a way that builds brand awareness, equity, and loyalty. We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers. Build customer loyalty.

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Making Sense of Marketing Acronyms: Part 3

Bluetext

NPS (Net Promoter Score) A measure of customer satisfaction and loyalty, based on the likelihood of them recommending your product or service. UGC (User-Generated Content) Content created by your customers, like reviews, comments, or social media posts. DM (Direct Message) A private chat between you and another person on social media.

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How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity

Vision Edge Marketing

This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. According to Aaker, brand loyalty adds considerable value to a firm because it provides a set of habitual buyers for a long period of time. Brand loyalty. Measuring Brand Loyalty. In 1993, Kevin Lane (K.L.)