Adobe Experience Cloud Blog

FEBRUARY 28, 2014

The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. There’s data here too: according to a recent Ernst & Young survey, only 25% of consumers site “brand loyalty” as the deciding factor when making a purchasing decision. Not to worry!

Loyalty 48

Loyalty Buy Brand Identity Branding 48

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

NOVEMBER 10, 2016

It serves as a framework for your marketing team to think about their goals at each stage, map those goals to key measures of success, and develop the right content and campaigns to drive success for each of those stages. The customer lifecycle stages of awareness, engagement, retention, loyalty, and advocacy are usually found across models.

Marketo 134

Marketo Thought Leadership Loyalty Funnel Advertising 134

ClickZ

APRIL 30, 2020

While all companies collect data on their customers, mid-market companies have a unique opportunity to out maneuver the enterprise-sized companies by using this data to optimize the customer experience and build loyalty more quickly – with the right marketing automation of course! The customer experience sweet spot.

Top of Funnel 97

Top of Funnel Paid Search Agency Companies Marketing Automation Services 97

Content Standard

SEPTEMBER 27, 2016

I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. According to Litmus , in the past 12 months, 50.6

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Automation 40

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes. What You Can Do with Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Resource Management Marketing Automation Work Management 48

Adobe Experience Cloud Blog

DECEMBER 27, 2016

There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Retention/Loyalty. to nudge them closer to conversion.

Campaigns 110

Campaigns Thought Leadership Loyalty Marketing Automation Services 110

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

Fast, flexible campaign deployment across channels shouldn’t just be a “nice to have” in digital marketing, it is necessary for creating great customer experiences. Empower your marketing team with the modern marketing automation tools needed to deploy campaigns quickly. Campaigns should leave an impact.

Digital Transformation 133

Digital Transformation Paid Search Agency Marketing Management Advertising Agencies 133

Valasys

FEBRUARY 19, 2024

In this guide, we’ll explore four of the best marketing technologies that every company needs to integrate into their system to thrive in the digital landscape. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Adobe Experience Cloud Blog

JANUARY 12, 2015

Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. The Learning Never Ends.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Webinar Metrics 48

Lead Liaison

DECEMBER 30, 2020

Updates include our new Custom QR Code Builder, e-Gift Card Rewards Center, Customizable Air Hockey Game, Optional “no lead capture” game play mode, DataSpring™ B2B Contact & Company Database, Marketo Connector, and more! Use QR codes in marketing campaigns, and at events as a touchless solution.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Adobe Experience Cloud Blog

APRIL 11, 2018

Customer experience is what sparks loyalty and that’s where marketers can make a difference. And as a marketer, you want to tap into that influence to create buzz for your product. Don’t just expect ad retargeting, marketing automation, and other technologies to make it happen. Medium Follows Message.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Sprout Social

AUGUST 28, 2023

Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. Marketers can increase email deliverability and improve the sender score. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Madison Logic

MARCH 14, 2023

Additionally, creating and maintaining a persistent and personalized customer experience through your account-based campaigns helps you be where customers need you in the buying journey and win their trust and loyalty.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Adobe Experience Cloud Blog

APRIL 20, 2016

At Marketo, our teams work with healthcare providers from all across the country to create ways to better engage with new and returning patients, nurture them through the entire experience, educate them, and even engage their family caregivers to improve the overall quality of their experience. The Payoff.

Thought Leadership 48

Thought Leadership Marketo Customer Satisfaction Loyalty 48

Adobe Experience Cloud Blog

JULY 31, 2014

That’s also why successful app companies have shifted away from siloed acquisition/retention marketing practice, and toward customer lifecycle marketing. Here are three examples of companies using modern marketing automation to increase retention, engagement, and/or customer lifetime value. MyFitnessPal.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

Adobe Experience Cloud Blog

OCTOBER 5, 2015

Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. Visit the Facebook Ad Manager page, or find out if your marketing automation system has Facebook integration. Leverage marketing automation.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Mobile Advertising Service 48

Adobe Experience Cloud Blog

JANUARY 5, 2016

What about when you’re evaluating which marketing automation software to choose? Reviews drive new business to both B2B and consumer businesses and help marketers build a strong online brand to attract prospective buyers and improve customer experience for existing customers. Cash in with a loyalty program.

Marketing Management 48

Marketing Management Word of Mouth B2B Thought Leadership Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Adobe Experience Cloud Blog

AUGUST 2, 2016

Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . To grow market share, you have to retain your existing customers. Repeat customers spend more.

Marketing Automation Services 48

Marketing Automation Services Cross-Selling Thought Leadership Marketo 48

Optinmonster

DECEMBER 14, 2021

Marketing automation sends pre-designed emails to increase engagement and drive sales. Pricing : Constant Contact’s email marketing pricing ranges from $20/month for Email to $45/month for Email Plus. Sendinblue is a complete marketing automation platform that combines both email marketing services and SMS messages.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Adobe Experience Cloud Blog

OCTOBER 22, 2013

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. At Marketo, we talk about a “360 degree view” to more effectively leverage our customer success teams, which lets us drill down into specific aspects of each customer’s use.

Marketing Budget 48

Marketing Budget Marketing Management Marketing Automation Services Budget Programs 48

Adobe Experience Cloud Blog

AUGUST 4, 2014

As we discuss in our new ebook, Enrollment, Engagement, Donation: How Higher Education Can Improve its Grades with Marketing Automation , schools are now using marketing automation to attract and recruit new students, personally engage current students, and maintain the loyalty of alumni. Grade Your Marketing.

Work Management 48

Work Management Marketing Automation Services Marketing Management Budget Programs 48

Adobe Experience Cloud Blog

MARCH 2, 2015

Engagement marketing tools do just that: they allow a company to automate its marketing message across platforms while creating a personalized experience for each potential customer in the queue. When it comes to marketing to a vast audience across channels, automated tools are priceless… but they don’t have to be expensive.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Budget Programs B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 26, 2016

This is Louie and she teaches me that there is a time to be excited and overzealous when you see people (or market to them), but there is also a time to sit back and let them go about their business. This is an essential component of long-term business growth: create a great customer experience to increase retention and loyalty.

Best Practices 48

Best Practices Gartner Thought Leadership Work Management 48

Hubspot

MAY 25, 2021

By the end of the campaign, the bank saw a 12% increase in loyalty, a 10% increase in account satisfaction, the highest Net Promoter Score in 17 years, and the highest positive sentiment (90%) among customers. A technology startup recently revamped its brand and wants to update essential marketing materials. Agile Marketing Automation.

Planning 100

Planning Examples Work Management Paid Search Agency 100

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. At a Glance: The Best Marketing Automation Platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SnapApp

JULY 10, 2018

Unlike other leading marketing blogs that also look at different marketing strategies, Bizible goes a step beyond and demonstrates how to seamlessly implement strategies and hack growth as a result. For this reason, Bizbile’s content looks more like it’s suited for a demand gen marketer’s handbook than an actual blog.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Circle Studio

NOVEMBER 8, 2018

Most firms are already using Email marketing tools such as MailChimp, Emma and Campaign Monitor to run their email marketing campaigns , but some may want to consider graduating to a more comprehensive marketing automation solution (see below).

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. The best way to do this is by using a marketing automation platform. visits to car dealerships compared to the average of five visits from buyers 10 years ago.

Multi-Channel 48

Multi-Channel Multi-Touch Attribution Advertising Channels Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Luckily, due to behavioral targeting technologies and platforms like marketing automation, these continuous conversations are possible. Your goal may revolve around: Customer Acquistion, Customer Nurturing, Customer Loyalty, Crossell and Upsell, or Branding. One of the first steps is determing your advertising goals.

Advertisements 48

Advertisements Advertising Multi-Channel B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 24, 2016

While these components seem technical, some marketing automation platforms have responsive design capabilities built in so you don’t have to involve your IT or web development team. For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Strategic-IC

NOVEMBER 25, 2020

Ultimately, you are working toward a Sales and Marketing partnership but the first step is, of course, alignment - Marketo. So what happens if you can achieve Sales and Marketing alignment? By aligning Sales and Marketing on strategy, you can align behind common strategic goals. Do these scenarios sound all too familiar?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

Ultimately, you are working toward a Sales and Marketing partnership but the first step is, of course, alignment - Marketo. So what happens if you can achieve Sales and Marketing alignment? By aligning Sales and Marketing on strategy, you can align behind common strategic goals. Do these scenarios sound all too familiar?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62