Adobe Experience Cloud Blog

FEBRUARY 2, 2012

At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. Putting a campaign mix together that maximizes all of these is critical for long term demand generation success. For me personally, I use a simple document that notes each of these program mix components. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Modern prospects start their buying journeys on diverse channels, including social media channels.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

APRIL 27, 2010

This is an average of some deals with short cycles and a long tail of deals with much longer cycles. Today, however, information is abundant and readily accessible over search and social media, so buyers want to educate themselves before they engage with a sales rep.

Forecasting 48

Forecasting Long Tail Marketing Sales Cycle CMO 48

Heinz Marketing

AUGUST 3, 2020

Then you can tail off pretty quickly. I think there’s a few tactics we’ve seen really work well on engaging, especially in social. And the best place to do that is on LinkedIn or social media generally. Mike: For sure. Habits are hard to form. Gangbusters at the start. It was helping people, educating them.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

SmartBug Media

JANUARY 2, 2020

Blogging can get you discovered on social media. If you create great content on your blog, people will want to share it via social media (you should share it on social as well to your personas). Get it into the hands of your buyer personas through social media, email, blog, and so on. Utilize CTAs.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Increased Social Search Functionality. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. . Gatorade (@Gatorade) February 8, 2016.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

SmartBug Media

JANUARY 20, 2020

Although some companies are incredibly far along in their digital marketing efforts, others are lagging behind, and those who fall into that second category tend to fear the unknown and feel that it’s too long a road to travel down before they’d see any ROI. Bonus Tactic. Contact x’s last website visit was more than 30 days ago.

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Single Grain

MAY 22, 2023

Marketing – such as creating and sending email campaigns, managing social media accounts, and tracking website traffic. Customer service – such as answering frequently asked questions, providing support for products and services, and resolving complaints.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Adobe Experience Cloud Blog

MAY 27, 2016

Social Media B2B). If you can be among the first to answer their questions—and answer them well—you can capitalize on a huge opportunity and put a (potentially long-term) stake in the ground for SEO. Long-tail keywords are even more important on mobile. (Demand Gen Report).

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Heinz Marketing

MARCH 25, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. “…the reality is that social media is only one mechanism to help a seller connect with a buyer. By Matt Heinz, President of Heinz Marketing. Then, what is my account plan?

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Just like atoms, content is essential to marketing and without it, there would be no email, social media, paid media, or other core marketing channels. Without atoms, all the objects that we bump into, touch, or squeeze would be nonexistent. “Mass marketing is turning into a mass of niches.”

Work Management 48

Work Management Marketing Management Thought Leadership Long Tail Marketing 48

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. The act of using content to generate demand for a complex sale is a long-term proposition. It’s a long-term investment. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

JUNE 26, 2018

You will find social media marketing, social media marketing world, email marketing, influencer marketing , and every other topic on the site, except content marketing. Sometimes you scroll through your social media timeline or results on Google and come across a post your competitor has written.

Google 134

Google Long Tail Marketing Lead Scoring Lead Ranking 134

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Big social networks use powerful algorithms to cater to niche interests just as well as mainstream ones. In short, if social media video matters to your company, you should think about having a presence on YouTube. 5 Top Tips.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Adobe Experience Cloud Blog

JANUARY 10, 2018

First and most obvious, make it visible on all of your owned media channels. This includes pinned social media posts as well as your homepage. Target long-tail keywords using AdWords to keep your cost-per-click low. Beyond your email lists, there are other channels to source webinar signups.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Big social networks use powerful algorithms to cater to niche interests just as well as mainstream ones. Get the Social Media Video Specs Guide Every different social platform has its own requirements for videos.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Directive Agency

MARCH 2, 2018

Social Media Marketing Podcast by Social Media Examiner – (LINK). Research is invaluable because again it saves time in the long-term if we do it well on the front end. This tool helps spark long tail keyword research and learn more of the industry lingo. Search Engine Land – (LINK).

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Single Grain

JUNE 10, 2021

Content Marketing Tools for Social Media. Social media posts. You can check the number of links and social media shares of the best-performing content. You only need to enter your seed keyword, and the tool will display the top-performing content based on the number of social shares and backlinks.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94