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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. It can even suggest what those topics are for a given product category.

SEO 217
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

PPC ads usually target very specific search queries to drive sales of products/services or encourage searchers to click through and become leads. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. Easy to optimize.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

PPC ads usually target very specific search queries to drive sales of products/services or encourage searchers to click through and become leads. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. Easy to optimize.

SEM 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. A consistent SEO strategy will contribute to a steady increase in SERP ranking among keywords and help elevate PageRank, driving traffic for years to come. ” I buy this theory.

SERP 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. A consistent SEO strategy will contribute to a steady increase in SERP ranking among keywords and help elevate PageRank, driving traffic for years to come. ” I buy this theory.

SERP 40
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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

A link from another site will improve your SEO, especially if that site has a high PageRank. Internal Link - A link from one page to another on the same website, such as from your homepage to your products page. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Could you find important product information? Keywords have long been the focus of many digital marketers. Many marketers have obsessed over keyword rankings and spent countless hours researching and optimizing pages for a high-value keyword or long-tail keyword phrase. Hidden links. Expert advice on lazy link building.