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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. but the better analogy might be that it's KnowledgeStorm for online audio and video.

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TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

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Social Media ROI vs. RONI

WebMarketCentral

Every company possesses thought leadership content or subject matter expertise, even if it is only locked up in the heads of employees. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Does anyone have any experience with BrandX thingamabobs?").

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Record a short video introducing yourself and your company to potential customers and anyone else who may be interested. Use your name in the title of the video (e.g. Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. A few examples. For examples, see the Pitches section on TechCrunch.

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A Few More Thoughts from Christopher Barger

WebMarketCentral

He likes Ning , Digg , del.icio.us , Reddit , Facebook , and Lee LeFever's In Plain English videos. Following the influencers in any sphere can be a great way to learn what is important there. It can help monitor what's being written about your company, product or service, and help you pick up on which bloggers to follow.

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