Crimson Marketing

article thumbnail

4 Tips for Finding Great LinkedIn Groups that Will Help Generate Leads

Crimson Marketing

I recently came across a great article on how to leverage your LinkedIn Groups as a lead generation tool. “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” ” And I couldn’t agree more.

Linkedin 100
article thumbnail

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Facebook, Twitter, and LinkedIn: “ Facebook, Twitter, and LinkedIn are social media’s big three. Almost all marketers (93%) are using Facebook as a marketing tool, the most of any social media network; Twitter is second (79%), followed by LinkedIn (71%).” ” 13. ” 14.

Trends 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. Connectors: These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline. Two new members join LinkedIn every second. There are 140 F500 CEOs on LinkedIn.

Cable 100
article thumbnail

How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)

Crimson Marketing

In this episode of Moneyball for Marketing, David shares instructive tips on martech tools, best practices and team management that will help you achieve your revenue goals: Do the math : David breaks down the importance of establishing clear metrics all the way through the funnel, and keeping nurture paths simple.

article thumbnail

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Tools for trust: The key to winning the cooperation of sales partners in go to market strategy is trust, says Jennifer. Jennifer can be found @jenniferdavis on Twitter and on LinkedIn at www.linkedin/in/jenniferbdavis. marketing is one of the flippers and sales is the other.”.

article thumbnail

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

I Can Buy A Tool For My In-House SEO Team, And They’ll Be Golden. Marketing tools make your life more efficient and automated. But tools can never “replace human talent, intuition or foresight.” ” 2. Social Is A Top-Of-Funnel Channel. This was the truth before social evolved.

article thumbnail

Marketers, Give Your Salespeople the Info They Need to Succeed

Crimson Marketing

And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. This is why I argue that social selling is required to succeed. I am talking about arming the sales rep with the same or better information than the buyer.

CMO 100