Biznology

FEBRUARY 9, 2016

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Tip: In several recent lead campaigns, we’ve found that a LinkedIn communication preceding either the mail/phone or email/phone sequence produces a much higher response rate – sometimes by a factor of 2 or 3. 4.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Wondering Out Loud

AUGUST 24, 2009

Let me illustrate with an example of a LinkedIn discussion: Q: My boss wants me to buy a list of emails we can use for marketing. But LinkedIn is by no means the only site that suffers from sledgehammer marketing. How you show them, however, goes a long way toward defining which side of boarder you are on between serving and promoting.

Promotion 40

Promotion SIC Deliverability Social Networks 40

Industrial Marketing Today

MAY 11, 2010

Company news and industry SIC codes tied for third. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

B2B Marketing Directions

AUGUST 30, 2020

The B2B Institute is a think tank funded by LinkedIn that focuses on the future of B2B marketing and decision making. Logic Isn't Everything A white paper published this summer by The B2B Institute provides new insights on this topic. Remember the old saying: No one ever got fired for buying IBM.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. They are: WHO : Who are the intended recipients of your emails? Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. Don’t be persona non grata – take the time to really understand the persona of the target audience. Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Martech

OCTOBER 4, 2022

. “…For an individual(s) to commit time and sometimes with a fee, the content better be compelling and not be just a ‘televised’ event version of your stage, participants and presentations,” wrote event consultant Bob Mitchell in a LinkedIn post.

Enterprise Management 116

Enterprise Management Marketing Management Budget Programs SIC 116

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

markempa

AUGUST 12, 2012

Flood a certain ZIP or SIC code with a cleverly designed message. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Because there are marketers and sales professionals still entrenched in the ’80s. Wait for the leads to pour in.

Buy 120

Buy Deliverability SIC Tactics 120

Convince & Convert

MAY 9, 2016

Using Silicon Carbide (SiC) chips in devices can greatly increase efficiency, setting new standards in #power savings for everything from hybrid cars to wind turbines. While they know that the blog carries all of this branding, it helps their content stand out when it’s shared on off-site outposts such as Facebook and LinkedIn.

Brand Identity 81

Brand Identity Branding SIC Work Management 81

B2B Digital Marketer

OCTOBER 5, 2020

For more information on Paul’s background visit his LinkedIn profile – [link]. Paul’s LinkedIn: [link]. Or, um, you know, we’re posting some stuff up on our LinkedIn page and, you know, nothing’s really happening. Timestamps/Outline. 00:36 – Paul Slack’s background in B2B Digital Marketing. Links and Resources.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Content Standard

SEPTEMBER 28, 2017

Unilever’s CEO, Paul Polman, attributes successful long-term growth to brand purpose and corporate sustainability: “That is why the company [Unilever] spends millions marketing and building brands focused on how they can help society whether that is Hellman’s [sic], Knorr or Dove. Need more proof?

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Allocation Planning 82

Webbiquity

MARCH 25, 2015

” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. But unless you’re sharing and commenting, few people are going to take time out to read your latest blog post.” ” How to Get More Traffic and Traction by Promoting Your Content Like a Boss by Boost Blog Traffic.

Blogger 100

Blogger SIC Opt-out Social Media 100

PureB2B

MAY 22, 2018

Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn. Find out how they source their lists, whether it’s done through keywords, SIC code, or both. A study reveals that it takes at least ten touchpoints before a prospect is converted – use them. Purchase the Most Effective Lead List.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn. Find out how they source their lists, whether it’s done through keywords, SIC code, or both. A study reveals that it takes at least ten touchpoints before a prospect is converted – use them. Purchase the Most Effective Lead List.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48