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Talking LinkedIn Strategy with Mark Amtower

Hinge Marketing

I had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. Building a LinkedIn strategy to effectively positioning yourself as a leader in different industries.

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How B2B influencer marketing will grow your brand

Sprout Social

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. Which platforms work best for B2B influencer marketing?

Insiders

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Content Is The Key To Social Selling Success

Marketing Insider Group

Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Expertise, which can take the form of content via a Twitter or LinkedIn relationship! What if all of your company’s reps sent out their tweet or LinkedIn post at the same time? Are they finding you?

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Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

How to Write an Ad Agency RFP. Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? Share this on LinkedIn. This one surprised me. Post on Google Buzz.

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4 ways to advance your agency with your social media strategy

Sprout Social

Before a prospective client sends an RFP, they want to know what your agency is capable of. Share your case studies in industry LinkedIn and Facebook Groups. Ask employees to add case studies from their clients to their LinkedIn publications. . Lead by example and let your agency’s social strategy shine through. .

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How to Better Support Sales With Marketing Content

Pam Didner

Basic examples of intent could be questions or comments about a subject related to your offering on social media, announcements of expansion in business operations in new markets or a project starting or underway, a Request for Proposal (RFP), or the creation of new positions or teams. In the B2B world, marketing creates tons of content.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

RFP response management. Twitter -- microblogging and social networking. LinkedIn -- social network for professionals. LinkedIn Ads -- targeted social ads. Many of those integrations were built by HubSpot to connect with apps that are already widely adopted, such as Gmail, Facebook, and Twitter. Webinar production.