The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Wondering Out Loud

OCTOBER 1, 2009

We are emerging from a time that saw the development of an amazing number of tools anyone can use to engage on what came to be known as social media. Facebook, MySpace, LinkedIn, blogging platforms, Twitter, YouTube, UStream, Utterli, and the list goes on. Others have slipped below the surface and been assigned to the Web 2.0

Social Media 40

Social Media Web 2.0 Media Digg 40

The Effective Marketer

MAY 3, 2011

New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. Like Be the first to like this post.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 5, 2009

P.S.: you may be asking youself “where are all the nice tools that we marketers love to use and how do they relate to being effective&# ? Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! It’s for you to decide! United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. There are several free online courses and resources on the web you can use to learn more about it.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MARCH 15, 2009

But I digress… what I’ve been focusing on for the past few posts is on how you can use tools you already have at your disposal (like MS Outlook for most corporate users) to become more effective and productive. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. United States License. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) What is it for?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Buzz Marketing for Technology

JUNE 23, 2008

They offer bookmarklets and other tools for easy flagging, a personalized RSS feed as well as mobile versions that strip down the articles down to just text for low-bandwidth reading on the go. It works as a great tool to save notes on the iPhone too. LinkedIn: steverubel. Of the three, LaterLoop takes the cake for two reasons.

Tips 100

Tips RSS Screencast Mobile Advertising 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 So, why is it free?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MARCH 9, 2010

3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 12, 2009

MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program. 2. Turn emails into tasks: outlook is a great task management tool if you know how to use it. You will realize that the more you use it, the more you will like it.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Let them see your availability and let them Mischedule the meeting accordingly.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

Others use PDA’s , their iPhone, or a computer. What most don’t realize is that they probably already have a pretty good tool for helping them organize their tasks, prioritize, and take action. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Convince & Convert

JULY 20, 2012

At one point, Digg was the poster child for Social Media and Web 2.0 I guess Washington Post acquired the team for $12 million, LinkedIn acquired some patents for $4 million, and Beta Works acquired the, I think, the website and the brand for $500,000. We talk about tools. Alison: …tools out there.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. e.politics: online advocacy tools & tactics » Quick Hits — August 29, 2007 says: August 29, 2007 at 1:15 pm [.] Subscribe to this Feed 29 Comments Rate this Post: ( 1 votes, average: 5.00

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

APRIL 15, 2008

With this tool, you have 140 characters to answer the question, "What are you doing?" LinkedIn – Everyone is truly connected in the business world and LinkedIn offers a way to visualize this massive network. For just 5 cents a visitor, you can drive a specifically targeted audience to your businesses' homepage.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Buzz Marketing for Technology

JUNE 27, 2008

When you tap into this power and combine Gmail with some other tools, it is perhaps the most essential site ever developed. Further, I have become a fan of Twitter - a micro blogging tool which you can control using Google Talk and other IM clients. Most of the following life hacks have not been documented. Read More]. » æ´»ç?

Paid Content 100

Paid Content Personalization RSS Work Management 100

Single Grain

JULY 22, 2022

Here’s a brief look at the difference between Web 1.0, and Web 3.0 : Web 1.0 1989-2005) is a read-only web where people can read information written on websites. 1999-2012) is a read-write web where people can read and write content on websites and applications. Easy Access to Great Tools. Storytelling.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

The Effective Marketer

JULY 5, 2009

Why keep creative briefs a tool for only your marketing department to use? Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Buzz Marketing for Technology

JUNE 27, 2008

Tagging is an incredibly powerful tool for becoming a knowledge management ninja - especially in PR. like tool for storing, tagging and sharing all the URLs you might come across regardless of where you found them. Reader is no good for links you stumble upon on the web without using the reader. LinkedIn: steverubel.

Work Management 100

Work Management Marketing Management Google RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Use heat map tools like CrazyEgg to see how people relate to your site. Get a LinkedIn account for your professional network. Add Flog Blog, and several other RSS tools. Be sure to stay aware of those.

Social Media 100

Social Media Tactics Personalization Brand Identity 100

Webbiquity

JUNE 6, 2011

Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Jeff Ashcroft – @JeffAshcroft.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 4, 2010

He references the Communication and Public Relations Generally Accepted Practices (GAP) study which states that PR wins the large majority of control over social media budgets in slightly over 25% of the respondents vs. only 9% for marketing. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Online Marketing Institute

DECEMBER 13, 2010

Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way. Connect with Brian Solis on Twitter , LinkedIn , Tumblr , Facebook If you’re looking for a way to FIND answers in social media, consider Engage! : Storify , Curated.by , Pearltrees , Scoop.it , and Paper.li

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40