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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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GDPR is Changing the Enterprise Outbound Sales Landscape

Aberdeen

Instead, for content-driven campaigns, rely on social networks (such as LinkedIn) or other outsourced methods to drive target accounts inbound. We stand in an age where the buyer thinks about purchase differently. The Mistakes You’re Making — and How to Fix Them: Mistake #1: Not Setting Apart from Spam. Free Coffee Mentality.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

While users who interacted with your site repeatedly but that converted or made a purchase after 7 days are classified incorrectly as “new visitors”. If you rely on traffic from affiliates like Facebook and LinkedIn, ITP may push your web analytics program to show inflated unique visitors.

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Click to give with GreaterGood: Thursday’s Daily Brief

Martech

Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

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Do you have a handle on your online reputation?

Biznology

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Why not create LinkedIn, Twitter and About.me

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

Qwant is based in France, and is a privacy-preserving search engine that doesn’t track searches or profile users. Each of these search engines offers unique features and privacy protections, catering to users who prioritize their online anonymity and want to avoid the data collection practices of mainstream search engines.