Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Binary Demand

APRIL 19, 2024

These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. We shall unravel the intricate tapestry of email marketing success.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Aberdeen

OCTOBER 17, 2019

The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. Instead, for content-driven campaigns, rely on social networks (such as LinkedIn) or other outsourced methods to drive target accounts inbound. Mistake #2: Failing to Protect Against Data Leaks.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Martech

SEPTEMBER 30, 2021

Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 79