Writing on the Web

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Social Proof: If You’re Not Using It, You’re Losing Sales

Writing on the Web

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Contact me here and on LinkedIn. Do you regularly update them? Got questions?

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. It can be a small purchase or large, might be a product, a service, a download, an idea, or a worthy cause. Whatever you’re selling, it’s got to be worth the price. That’s what content marketing does.

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

Excellent products and services that deliver much more than expected, worth the price. Send me an email or connect with me on LinkedIn. Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. What do you think? What do you send or leave behind?

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Online Persuasion: What Do Clients Say?

Writing on the Web

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Share this on LinkedIn. That’s what researchers wanted to find out.

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