Paul Gillin

FEBRUARY 10, 2016

“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MAY 27, 2010

Those early outposts looked little like the Facebooks and LinkedIns of today, though. Forums are particularly useful in B2B scenarios because they enable customers to solve often pressing problems quickly. The key is to get members to want to participate. B2B Value Discussion was the first “killer app” of B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

SEPTEMBER 6, 2011

Schwartzman pressed Berry hard on shortcomings in the Klout methodology, and her responses were a weak defense. Schwartzman has 44 recommendations on LinkedIn, while Berry has three. In essence, Klout treats every social network the same and all interactions equally, she said. One is that she knows the system.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. This is an excellent idea, especially given that devastation in traditional media has put a lot of fine talent on the streets at bargain prices. That’s another great idea.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 24, 2010

These include press mentions, speaking invitations and performance on customer satisfaction surveys. For example, press tours used to be a standard tactic for increasing market awareness, but today a blog may do the same thing at a much lower cost. Metrics also vary by objective. You need to speak the language of your inquisitors.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 4, 2014

In a press release , the company summarized its methodology this way: “DeskAlerts asked businesses around the US a single question: what would inspire you to create a corporate blog? I tried to reach the contact listed on the press release, whose name is Natasha Chudnova. From Russia With Love. I e-mailed Ms.

Research 50

Research Lead Scoring Lead Ranking Validation 50