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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. For salespeople in particular, LinkedIn allows you to differentiate yourself—not by what’s listed on your resume, but by the people you’re connected to. LinkedIn is more buttoned up. Stay Tuned.'

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

LinkedIn Sales Navigator. Chrome extension pulls out email address, phone number, and company details from LinkedIn for your sales team to follow up with. Starting from ground zero with a book of business, Adapt has made it so easy to research and outreach to potential clients, and all I need is their LinkedIn page!

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Vidyard Announces Vidyard for Support to Improve the Customer Support Experience

Vidyard

With Vidyard for Support, companies can leverage personalized, on-demand and interactive video content to fuel customer communications and self-service support portals to resolve issues faster, increase customer satisfaction, and gather immediate insights on how well their content is helping to address customer challenges.

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Vidyard Announces Vidyard for Support to Improve the Customer Support Experience

Vidyard

With Vidyard for Support, companies can leverage personalized, on-demand and interactive video content to fuel customer communications and self-service support portals to resolve issues faster, increase customer satisfaction, and gather immediate insights on how well their content is helping to address customer challenges.

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Vidyard Announces Vidyard for Support to Improve the Customer Support Experience

Vidyard

With Vidyard for Support, companies can leverage personalized, on-demand and interactive video content to fuel customer communications and self-service support portals to resolve issues faster, increase customer satisfaction, and gather immediate insights on how well their content is helping to address customer challenges.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds.

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How To Overcome The 4 Main Challenges In B2B Content Marketing

Marketing Insider Group

Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. Defining Process and Delivery. I’m not perfect! What have I missed?