KoMarketing Associates
MAY 1, 2013
CMI reports “software marketers use all but one of the top 15 tactics [shown in the above bar chart] more often than their B2B peers; the exception is ‘articles on your website,’ which 83% of both groups report using.”. LinkedIn (87% vs. 83%). Percentage of the Pie. Webinars/webcasts (88%). Videos (87%). Case studies (86%).
Litmus
FEBRUARY 21, 2022
Read on for some of the highlights of their panel conversation, led by our own Chief Marketing Officer, Melissa Sargeant, and featuring Michael Villareal (Director of Marketing Operations at LinkedIn ), Ellina Shinnick (Chief Marketing Officer at HUB International ), and Kara Trivunovic (Managing Director, Messaging at Epsilon ). .
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Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase. So, now what?
Industrial Marketing Today
APRIL 23, 2012
Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. Call it P2P (Person-to-Person) marketing if you will.
markempa
AUGUST 15, 2006
Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).
Hinge Marketing
AUGUST 16, 2017
The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. However many firms still haven’t adapted to the new ways buyers find and select their professional services providers. What to expect in 2018.
SnapApp
OCTOBER 8, 2015
The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Take a look!
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