Marketing Insider Group

OCTOBER 28, 2010

I have used sales pipeline return on marketing spend. If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

SEPTEMBER 9, 2010

And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

SEPTEMBER 15, 2010

Channel: not every marketer belongs on Facebook. Many college kids do not use Twitter or LinkedIn. Depending on your audience, your primary focus should look back to #1, the Customer to understand where they spend their time, what Content would be helpful and in what Context do they expect to receive it.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. The report has more interesting stuff and I suggest you spend a few minutes reading it. It will likely pay off handsomely. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JULY 15, 2010

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Ranking 100

Marketing Insider Group

JULY 21, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Key Takeaways: Spend more budget and time optimizing brand and solution keywords and less time on more generic keywords. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

OCTOBER 19, 2010

Marketing spend is much more efficient. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Conversions increase. And customer lifetime values increase. Now there are many great examples of funnels in this book and none of them are wrong.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 14, 2010

I can assure you we are doing our best to make the most efficient use of the dollars we spend. Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number).

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. And, yes, this does work for B2B marketing! If you’re doing it right, you spend some time editing your photos and creating some interesting text to go with them.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

Marketing Insider Group

AUGUST 10, 2010

From experience, marketers don’t plan because they don’t have a pragmatic “template&# that keeps it simple and fosters rapid consensus/approval. They spend too much time thinking about what should be in the plan rather than writing/building the plan itself. Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

From experience, marketers don’t plan because they don’t have a pragmatic “template&# that keeps it simple and fosters rapid consensus/approval. They spend too much time thinking about what should be in the plan rather than writing/building the plan itself. Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

On average a software company will spend between $40 – $75K in additional “qualification” costs for every 1000 “leads”. My experience tells me sales teams and leaders need to be actively engaged in the strategies and processes marketing develops and own them. Augmented Reality For B2B Marketing in 2011?"

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending. Trackbacks & Pingbacks SEO Marketing Secret Revealed Click here to cancel reply.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Online Marketing Institute

JULY 9, 2009

This resonates across multiple departments within a company, such as marketing, sales and product development. LinkedIn profiles are updated. Although we never stray from whats appropriate in social media participation, the last mile phase is all about justifying the spend to date and making a business case for continued investment.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Marketing Insider Group

JULY 27, 2010

You can spend money trying to match your email addresses to external databases but the results may not be as good as you hope. Many B2B Marketers just stop here and give up. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Sales Management 100

Sales Management Paid Search Agency Lead Ranking Lead Scoring 100

Marketing Insider Group

NOVEMBER 18, 2010

Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 30, 2010

Still business is always a matter of trust when you decide to spend your money! It doesn’t mean we don’t help each other, it just means I’m going to make sure I meet my goal before I spend time helping everyone else meet theirs. Marketing, on the other hand, does not live or die by the quota.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100