Four Predictions About the State of SEO in 2017
Webbiquity
APRIL 20, 2017
The key trend that came out of all of the updates in 2016 is the influence on relevance over authority. Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Relevance needs to be prioritized. SEO will become more integrated with PR.
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