Leads Privacy Protection Relevance Transparency 
Martech
MARCH 11, 2024
Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time.
Martech
APRIL 9, 2024
Dig deeper: Google is rolling out Topics-based tracking for Chrome Google’s thankless transparency Throughout the multi-year lifespan of the Sandbox, Google has — on the face of it — gone out of its way to offer transparency into its proposals and timeline (here’s the Web timeline as of April 2024).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sana Commerce
AUGUST 22, 2023
Using Usercentrics and Sana Commerce Cloud  helps to optimize the web store’s ability to collect the correct and relevant data to make informed marketing decisions. Usercentrics expressed their commitment to customer privacy protection, stating: “We believe individuals have the right to privacy.
Navigate the Channel
SEPTEMBER 15, 2023
RELATED: 3 Reasons to Renovate Your Website Moreover, AI can analyze customer data to predict their needs and preferences, leading to proactive engagement. It enables unprecedented levels of personalization, campaign optimization, and automation, ultimately leading to enhanced customer experiences and improved ROI.
ClickZ
OCTOBER 2, 2020
30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. While most people don’t love the idea of being tracked – I mean honestly, who would, the truth is that most consumers actually appreciate relevant ads.
Envy
APRIL 5, 2022
This type of sentiment has been simmering for years, leading to the introduction of a slew of privacy regulations like GDPR, CCPA, a variety of privacy updates from Apple and others. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation. What else should you know about boosting ROAS?
Litmus
DECEMBER 7, 2022
Organizations should see the value in collecting express consent for marketing emails from users—and take measures such as targeting/segmentation and email personalization to deliver relevant and high quality content. Broken emails lead to less conversions. Alicia Garside, Digital Marketing Production Manager, TELUS Health. Every time.
Expert insights. Personalized for you.
122 
Let's personalize your content