Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

MAY 18, 2020

Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts. To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Having a Point of View.

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Marketing Insider Group

JANUARY 21, 2020

If your goal is to increase lead generation from content, then you’ll be planning a lot of gated content, so you’ll need to budget for a landing page creator platform and ad spend for channels like social media. And while thought leadership should be an organic strategy, that doesn’t mean it won’t require funds.

Budget Programs 288

Budget Programs Paid Search Agency Content Marketing Planning 288

BOP Design

MARCH 17, 2020

Conference or trade show themes. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! Read more: How to use content to build rapport and nurture leads. How this grouping approach works is somewhat self-explanatory.

SME 65

SME Content Trade Show Case Studies 65

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. So, when things return to “normal,” the effort you put now will show results in increased brand recall.

SEO 292

SEO Lead Scoring Lead Ranking Paid Search Agency 292

Jifflenow

OCTOBER 14, 2019

Sales and marketing organizations develop programs to increase the number of these B2B engagements. Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives. Customer meetings are the lifeblood of enterprises to grow pipeline and revenue.

Enterprise Management 58

Enterprise Management Marketing Management B2B SME 58

Jifflenow

OCTOBER 14, 2019

Sales and marketing organizations develop programs to increase the number of these B2B engagements. Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives. B2B meetings involve engagements with qualified prospects or existing customers.

Enterprise Management 40

Enterprise Management Marketing Management B2B SME 40