Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

xiQ

MARCH 26, 2020

Build portals or microsites to connect with your clients. Segment by personality type and personalize communication by using DISC. xiQ lets you segment your buyers by personality type, archetypes and provides AI-generated recommendations to tailor communication with each prospect and increase conversion rates.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

xiQ

MAY 14, 2020

May 14, 2020 - xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Driven Engagement (PDE). Personality-Driven Marketing allows B2B Marketers to segment audiences by personality type and develop campaigns and content that resonates with each prospect. REDWOOD CITY, Calif.,

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

xiQ

MARCH 26, 2020

Build portals or microsites to connect with your clients. Segment by personality type and personalize communication by using DISC. xiQ lets you segment your buyers by personality type, archetypes and provides AI-generated recommendations to tailor communication with each prospect and increase conversion rates.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

ClickDimensions

APRIL 16, 2020

Maybe it was a marketing plan that relied heavily upon generating leads at in-person tradeshows, which are all cancelled for the foreseeable future. Consider the possibility that while a segment of your audience may no longer need your products or services, another new audience may have emerged. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

PathFactory

MAY 11, 2022

Once your prospects convert to customers, do you immediately forget they exist and move onto the next lead? When prospects become customers, they embark on a new journey that differs from their lead journey. From lead scoring to customer scoring. So why score leads and customers the same? Hopefully not!

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. Where marketing and sales need to work together as leads proceed through the funnel.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JUNE 2, 2014

With this newly gained insight, we got more laser-focused with our value prop towards this particular segment. We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. sales, partners, teleprospecting) will engage.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Customer Experience Matrix

AUGUST 11, 2010

In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. release attempted to do this by adding targeting capabilities, including segmentation and segment-driven personalization. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. Maximize your ad spend by developing ad campaigns targeted specifically for small micro segmented audiences for enhanced ROI. #4

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

KoMarketing Associates

OCTOBER 16, 2012

Is there an opportunity to generate quality leads through directory inclusion? If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., lead generation, product marketing, or specific marketing segment)? Think Through the SEO Tactic as It Relates to Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. But opt-in advertising doesn’t stop with lead generation. Retarget Lost Leads With Opt-in Advertising.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Customer Experience Matrix

DECEMBER 8, 2011

. • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. m) Lead and customer lifecycle management.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID. What does this have to do with big data? Companies like Simpli.fi

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. Segmentation is the perfect way to get this done…fast.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. Segmentation is the perfect way to get this done…fast.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Batch campaigns include powerful segmentation supported by a sophisticated query builder, splits and merges.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” It segmented its offers to get to the audience it really wanted: After running people through a qualification form, the target high-level executives got a chance to win a free IT storage assessment.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” It segmented its offers to get to the audience it really wanted: After running people through a qualification form, the target high-level executives got a chance to win a free IT storage assessment.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

SnapApp

FEBRUARY 22, 2016

The presentation not only showcased the importance of reusing your content , but also truly demonstrated how interactive content makes the process easy, all while being able to converse with prospects and gain valuable lead data. Within two months, nearly 500 qualified leads for sales were brought in. . . Engagement.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Content Standard

JULY 19, 2016

By using traditional collateral to push one funnel while digital material pushes another, brands can end up accidentally creating artificial audience segments that are only informative insofar as they tell you where a viewer initially was onboarded—which frequently won’t give you a full picture of what interests or engages your audience.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

SnapApp

FEBRUARY 23, 2016

The presentation not only showcased the importance of reusing your content , but also truly demonstrated how interactive content makes the process easy, all while being able to converse with prospects and gain valuable lead data. Within two months, nearly 500 qualified leads for sales were brought in. Check out her presentation here.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

EMagine B2B Blog

DECEMBER 23, 2014

From a B2B standpoint, remarketing is an incredibly useful tool to stay in front of potential leads during longer conversion cycles. Make sure to tag as much of your site as possible, including all content pages, parent sites and/or microsites. Never remarket to converted leads. Create narrow custom lists.

B2B Marketing 40

B2B Marketing Campaigns Microsite Paid Search Agency 40

The Point

JUNE 1, 2010

B2B games are one of our fastest-growing segments. We’ve built a game for a leading hotel chain to communicate new upgrades at the hotel’s properties to travel agents, along with a call to action to enter a sweepstakes. Increase traffic, “stickiness” and repeat visits for a campaign microsite. The possibilities are endless.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

SnapApp

SEPTEMBER 8, 2016

These are the documents they leverage when trying to convert leads, when they’re making sales pitches, when they’re communicating with clients, etc. We can assume they want easy, informative, versatile content for their users, but also the ability to measure effectiveness, gain leads, and optimize for the web. Case Studies.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. The brand began its rejuvenation efforts by partnering with Junkee Media , a leading digital publisher for millennial audiences.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

Hubspot

OCTOBER 17, 2012

By now, you probably understand the importance of segmentation in marketing. Just consider the stats for segmentation in email alone. In a nutshell, better segmentation and personalization in your marketing leads to better results. But segmentation doesn't have to be limited just to email marketing. The result?

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Start with the following categories: Bottom-of-the-funnel prospects: The goal with this segment should be to keep their attention on your business as they work through the purchase. Your gift will be memorable, shared with other influencers and consumed over a period of time, leading to excellent exposure.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Hubspot

MAY 1, 2017

So when you set out to personalize a product, make sure it’s appropriately customized to reach the right segment of your audience, but isn’t restrictive, either. The nice thing about personalization of this nature, when it’s executed correctly, is that it often can lead to unplanned purchasing decisions. The Example.

Personalization 101

Personalization Brand Identity Branding Planning 101

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Communications to groups and segments (may be personalized and triggered 1:1). Lead Management. Communication Style.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 9, 2009

These are some of the opportunities that I see to leverage demand generation: Capture more and better leads on your website with optimized landing pages and forms. Avoid letting opportunities slip through the cracks, by effectively nurturing leads via email. What can marketers do to improve their lead management most significantly?

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

WebMarketCentral

NOVEMBER 9, 2009

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20