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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing. However, marketing isn’t just a numbers game. Source: [link].

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Creating brand awareness

Ontraport

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. Leads don’t always pass through them in order, but they all serve a particular purpose.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

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Creating brand awareness

Ontraport

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. Leads don’t always pass through them in order, but they all serve a particular purpose.

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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

Event organizers realized that this broadened their market reach, giving them access to an audience and customer base that might not have been able to attend. It’s a stellar content marketing opportunity. If you invest in robust, valuable programming, your event can be a global content marketing opportunity for your company. .

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Starting the Branding Process Early in M&A Planning

Bluetext

Bluetext is a full-service marketing agency that specializes in digital branding and creative services. We have worked with leading M&A clients across the country, creating and elevating brands that set them up for success and put them in the position for continued growth. In other words: it happens too late.

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Social Media ROI vs. RONI

WebMarketCentral

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. Simple, right? Balderdash.