prospect 
Smashmouth Marketing
JUNE 5, 2009
We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.
Smashmouth Marketing
JUNE 3, 2009
We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independant--actually using the products/services, and then critiquing them. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.
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Smashmouth Marketing
JUNE 24, 2009
We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise.
Biznology
JULY 18, 2016
In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Those prospects should get a CTA that leads them to the next step of engagement.
LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Lead Scoring.
Smashmouth Marketing
JUNE 22, 2009
A few weeks ago I published a product review of LeadLander. Also unanimous was that whatever the style or timing of the followup that is made, it better be valuable for the prospect. Tags: nurturing leadlander demand marketing sales2.0 Since then we've had a great experience using it. What do you think?
Customer Experience Matrix
MAY 19, 2010
At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. One use for the data is to feed rules that send different messages to different sets of customers and prospects. It's another step in the company's systematic expansion. Clever folks.
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