Tomorrow People
APRIL 10, 2018
A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. With the move online, marketing has an even more important role to play in capturing prospects’ attention as they do their research in order to generate, nurture and deliver more sales-ready leads. How good is your content strategy?
Tomorrow People
MARCH 5, 2012
Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet.
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Tomorrow People
NOVEMBER 21, 2017
Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible. Katie Keating, Global Social Brand Strategy Lead, IBM. A live video or photo shared as-it-happens requires little preparation and no post-production. Key Takeaways.
Tomorrow People
MARCH 8, 2018
Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. Deliver more high quality leads for your sales teams. Deliver a consistent flow of new leads to your sales team.
Tomorrow People
APRIL 25, 2012
So, what do you need to consider to achieve copywriting that actively helps drive visitors, leads and customers? For example, you want your new website to help you connect better with potential customers so you offer your web visitors complementary expertise in the form of a white paper. Understand your customer. The result?
Tomorrow People
OCTOBER 12, 2011
This is because inbound marketing centres around the strategic use of targeted and compelling content to create and reinforce a relationship with potential leads and customers. White papers. Creating is another essential step in the Zoober methodology. It includes online content such as: Articles. Mobile apps.
Tomorrow People
MARCH 21, 2012
Many companies still see the purpose of their website as an online aspect of their company profile rather than as a potential source of new leads and business. Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C.
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