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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. At the right price.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Register now for SES New York 2011 , the Leading Search & Social Marketing Event, taking place March 21-25. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Save up to $400!

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Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? By knowing the right assets to offer, this will help convert more website visitors into qualified leads. Using the power of website analytics can help make that search a little easier.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. for B2C retailers and $1.93

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

a leading SEO company headquartered in Dallas, TX, with offices in Overland Park, KS and Clearwater Beach, FL. Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. Subscribe today!

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.