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Everything Technology Marketing

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. But how do I get a prospect's contact information to nurture and further engage them, you ask? Great question.

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Lead Generation Checklist - Part 1: Conversations, Not Campaigns

Everything Technology Marketing

Lead generation tactis are changing rapidly. The previous transactional approach isn't working anymore, prospects dont want to be sold to but engaged in a conversation about their challenges and learn how a vendor can help solve problems. Think of lead generation as a series of conversations with your audience, not campaigns.

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Lead Generation Checklist - Part 2: Sales and Marketing as One Team

Everything Technology Marketing

Here comes part two of the lead generation checklist series by Brian Carroll. The first part was about engaging prospects and customers in conversations and taking a consultative rather than transactional approach to marketing. Part two focuses on the chasm between sales and marketing that is common in many organizations.

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Lead Generation Checklist – Part 3: Develop and Intensify Your Ideal Customer Profile

Everything Technology Marketing

Among all possible prospects, some companies are a better fit for a vendor's solution and have more to gain by purchasing it than other customers. In part 3 of his lead generation checklist, Brian Carroll explains how to develop and itensify your ideal customer profile. Check it out.

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

The key to marketing success online is educating prospects. All of these lead to more web visitors through social media and SEO. Your content must be engaging right off-the-bat to pull the reader in, entice them to become a lead, and finally nurture them until they are ready to buy. Content is king. Why, you ask?

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.