Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. In PR, measurement has always been a finger in the wind exercise. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Susan M Kuhn Very good distinctions between one-way media and social media.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Today, that initial contact can be created over a few hours using social media. To really do so.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 1, 2010

Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight. Melanie Bravo Mssr. As always – a great piece Jay.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

APRIL 12, 2012

In fact, according to a study done by SiriusDecisions, 80% of companies don't even follow up with leads after a trade show. Conference sessions, especially those that present case studies , offer fantastic, actionable ideas about how to improve your business. 2) Generate leads and customers. Then, you know, do it.

Conference 28

Conference Work Management Network Marketing Trade Show 28

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective. Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Hubspot

OCTOBER 24, 2013

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. In our CTA below, we''ve included the alt text "inbound pr cta" to help direct those who can''t view images. client call.

Landing Pages 28

Landing Pages Click Rate Template PR 28

Convince & Convert

JULY 14, 2010

Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

JUNE 11, 2010

Wisely improve the present, it is nike dunk low thine. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. It is very economical for a smaller PR agency or large (from $9.99

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. link] Yael Davidowitz-Neu Kyle, thanks for the comment.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 31, 2010

Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). I think that is what leads to comment-less blogs and promotional updates. Im Jay Baer.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

APRIL 8, 2010

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. Would it work as a marketing and/or presentation device? The Keynote presentation app is very slick. I've been thinking about making it my conference travel/presentation device.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MAY 20, 2010

And it’s about behavior that leads to dollars. Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. " -Jay Baer [link] [link] David Burn "Companies should follow, not lead, their customers across the social Web."

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

DECEMBER 30, 2014

For each trend here, she also lists several helpful related ideas for content marketing success, among them “Create a definite social media strategy in place to promote your blog posts, whitepapers, case studies and seminars” and “Outline a strategy that works for different devices.” by HubSpot.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Conductor

DECEMBER 3, 2019

.” Whether it was the advertising track, or the communications studies track, or the PR track, it seemed to be what all the theater kids were doing if they weren’t going to school for theater or for music. Even an interview or presentation is like a theater performance. You’ll be a better applicant.”

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. The Science of Social Media. The Science of Social Media. Is the era of PR over? Learn more here ). know how to read.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. Excited to be on the panel after your presentation at LEAD San Diego! Skitch I’m no Photoshop wizard.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. link] Ahmed Haha, an excellent post. Great post. Im Jay Baer.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. There is no one alive who is youer than you.’

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. Wisely improve the present, it is nike dunk low thine.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? 3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! I use all media available, Facebook, Website, and keep an active blog (which I must admit posts now directly to my facebook ha). link] Ryan Armbrust 3 Ways Facebook is Killing Your Website!!!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! I use all media available, Facebook, Website, and keep an active blog (which I must admit posts now directly to my facebook ha). link] Ryan Armbrust 3 Ways Facebook is Killing Your Website!!!

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. Excited to be on the panel after your presentation at LEAD San Diego! Skitch I’m no Photoshop wizard.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Bob Apollo suggests a three-phase plan to re-architect the sales and marketing process to better reflect today’s business buying process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

JUNE 14, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Your presentation on connecting Facebook and email is a fantastic presentation. View more presentations from Jay Baer.

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Sprout Social

OCTOBER 3, 2018

.” There’s a balance and even an art to remaining transparent and authentic in how you use your social platforms, while still taking care to include talking points that lead back to a specific goal or set of goals. Plan, produce and share an impressive digital campaign for your candidacy.

Social Media 109

Social Media Paid Content Campaigns Media 109

Convince & Convert

JUNE 28, 2010

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance. link] jaybaer I don't know.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

I avoided any panel with more than 3 presenters, and found the depth of conversation much greater. – I avoided any panel with more than 3 presenters, and found the depth of conversation much greater. – I avoided any panel with more than 3 presenters, and found the depth of conversation much greater. – Maybe next year.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

SEPTEMBER 20, 2010

Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. Can the same medium (e.g.,

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161