Lead and Linkedin - B2B Marketing Zone

How Facebook’s privacy disasters will change B2B marketing

Chris Koch

MAY 21, 2010

of the time any link that you put in a tweet is going to lead to accessible content. See, what I think Twitter understands that Facebook and LinkedIn and all of the other permission-based networks don’t is that the key is in the interaction, not in the information. The expectation on Twitter is that 99.9% What do you think?

Privacy

Privacy B2B Marketing Lead Ranking B2B

How to establish a voice of authority in a blog

Chris Koch

APRIL 9, 2010

But you can’t establish that authority by putting a link to their LinkedIn profile on the blog. Here are a few to consider: Lead a niche. Tags: Blogging B2B marketing Blog LinkedIn marketing Social Media social media management Subject matter expert. We want readers of our SMEs’ blogs to see them as experts. SMEs need an angle.

SME

SME Aggregators Blogger Social Media

There is no social media strategy, only marketing strategy

Chris Koch

FEBRUARY 24, 2010

What’s been proven to work in B2B is for marketers to reach out to prospects with smart, engaging, educational content that leads to trust. The trust leads to a more personal relationship and hopefully, a purchase. At the C-level especially, face-to-face remains the killer app for everyone involved. Tweet This Post.

Social Media

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership

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How to Leverage Behavioral Science Insights for Direct Mail Success

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4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

AUGUST 5, 2011

Every time we talk about it, we have an endless argument that leads nowhere.”. I keep waiting for Facebook to buy LinkedIn or Twitter and just put an end to the business vs. consumer distinction. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay?

Facebook

Facebook B2B Marketing B2B Thought Leadership B2B

Three steps for B2B marketers to build a personal social media presence

Chris Koch

JUNE 26, 2009

Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. Transfer Twitter relationships to LinkedIn and Facebook. Pick blogs to follow. Conversations.

Social Media

Social Media Social Marketing B2B Marketing Personalization

Is “social media campaign” an oxymoron?

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? What do you think?

Social Media

Social Media Campaigns B2B Thought Leadership Media

Is “social media campaign” an oxymoron?

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? What do you think?

Social Media

Social Media Campaigns B2B Thought Leadership Media

There is only one objective in social media: create learning networks

Chris Koch

JANUARY 8, 2010

Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. Here are the key elements of learning networks: Create an internal learning network. If learning is the objective, the rest falls into place.

Social Media

Social Media B2B Thought Leadership Thought Leadership Media

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. And it leads back to the problem we have with PR.

Social Media

Social Media ROI Lead Ranking RSS

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation. In our recent Web 2.0

Web 2.0

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership

Why you need to turn your customers into stalkers

Chris Koch

JANUARY 21, 2011

So we spend weeks leading up to the briefing arguing about what the numbers actually mean and what marketers should do. It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter.

Social Media

Social Media Budget Programs Paper PR

13 qualities of a good social media voice

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs.

Social Media

Social Media Media B2B Thought Leadership Peer-to-peer

15 qualities of a good social media voice

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Rarely do those links lead to paid content. After all, the tools themselves are dead simple. But developing a social media voice is a more complicated proposition.

Social Media

Social Media Media B2B Thought Leadership Peer-to-peer

15 things marketers should stop doing and thinking in 2011

Chris Koch

DECEMBER 28, 2010

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Dude, this stuff isn’t heroin, okay?

Planning

Planning Work Management Paid Search Agency B2B Thought Leadership

B2B Marketing Zone

Chris Koch

How Facebook’s privacy disasters will change B2B marketing

How to establish a voice of authority in a blog

Webinars

Trending Sources

There is no social media strategy, only marketing strategy

Webinars

4 Reasons Why Facebook Stinks for B2B Marketing

Three steps for B2B marketers to build a personal social media presence

Is “social media campaign” an oxymoron?

Is “social media campaign” an oxymoron?

There is only one objective in social media: create learning networks

Why the volume and quality of interactions with customers has to pass for social media ROI

How old-school data capture is poisoning marketing and what to do about it

Why you need to turn your customers into stalkers

13 qualities of a good social media voice

15 qualities of a good social media voice

15 things marketers should stop doing and thinking in 2011

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