Writing on the Web

FEBRUARY 14, 2012

What can we understand about human motivations and values in order for content marketing to work? A similar hierarchy of emotional values exists. As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Instead they go with their gut reactions.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? A similar hierarchy of emotional values exists. As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Instead they go with their gut reactions.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 30, 2015

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. Always write with your readers’ needs in mind.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Alternatives.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JUNE 4, 2015

This is the same process I used with my Australian client Di Worrall , who received several book awards on the two books I helped her with last year. Include values, morals, emotions. Your values and driving motivation need to be shared congruently and authentically. So let’s get busy. What are your thoughts?

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

JANUARY 3, 2014

Sample outline process: Pick a topic, say ‘how to be a better boss.’ Include values, morals, emotions. To share your values and driving motivation as congruently and authentically as you can. This leads to the marketing phase and should be strategically planned out.). You aren’t the hero of the story, they are or can be.

Barriers 100

Barriers Amazon Sample Marketing Report 100